automatically welcome new customers with message
Active automation · with mediumSegmented communication that values autonomous design and enhances the customer experience
A Otra Cosa uses automations and segmentation to strengthen relationships and optimize sales in original fashion.
Summary: Operational improvement in recovering sales opportunities, reducing manual work in communication, increasing customer satisfaction through constant and personalized information, as well as an efficient organization of campaigns by segments that respect the profile of autonomous fashion consumers.
A feature connected to the client's real routine.
A boutique of autonomous design clothing made in Argentina, located in Boedo, Buenos Aires, offering unique pieces created by various local designers. The brand aims to strengthen customer relationships and improve online shopping experience using features such as installment payments, discounts, and free shipping in Buenos Aires. The program seeks to automate communication with customers at different stages of the purchase journey, recover abandoned carts, confirm orders, inform about payments and shipments, request reviews, and prevent cancellations, all with segmented messages for specific audiences.
Automations are used to greet new customers, recover abandoned carts, confirm approved orders, inform about pending payments, update shipping status, request reviews after purchase, and communicate cancellations. Mass campaigns are sent to segmented audiences via tags, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Constant updates on payment and shipment status
04
Post-purchase review request
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a demanding audience of autonomous fashion, avoiding generic messages that could be perceived as spam, while simultaneously recovering sales and keeping the customer informed at every step of the purchasing process. Implementation of automations configured via WPP Marketing for different stages of the customer journey, combined with mass campaigns segmented by tags that identify profiles and behaviors, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationRequest review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Message automation for different stages of the purchase journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation by tags for mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending personalized messages according to profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Use of automatic messages to inform and engage customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and spam
Automation reduces manual work and increases operational efficiency
Personalized messages improve the customer experience
Integration with e-commerce is crucial for accurate and updated data
Expand the use of automations to promote repurchase with coupons and explore new segmentations for even more personalized campaigns, strengthening relationships and increasing customer engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.