welcomes new customers with an automatic message
Active automation · with mediaSegmented communication that highlights original design and improves the customer experience
Otra Cosa uses automations and segmentation to strengthen relationships and optimize sales in independent fashion.
Summary: Operational improvement in recovering sales opportunities, reduced manual work in communication, increased customer satisfaction through consistent and personalized information, and efficient organization of campaigns by segments that respect the profiles of artisanal fashion consumers.
A feature connected to the customer's real workflow.
A designer clothing store made in Argentina, located in Boedo, Buenos Aires, offering unique pieces created by various local designers. The brand aims to strengthen customer relationships and improve the online shopping experience, using conveniences like installment payments, discounts, and free shipping within Buenos Aires. The program seeks to automate communication with customers at different moments of the purchase journey, recover abandoned carts, confirm orders, notify about payments and shipments, request reviews, and prevent cancellations, all with segmented messages for specific audiences.
Automations are used to welcome new customers, recover abandoned carts, confirm approved orders, notify about pending payments, update shipping status, request post-purchase reviews, and communicate cancellations. Mass campaigns are sent to audiences segmented by tags, avoiding generic messaging and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Ongoing updates on payment and shipping status
04
Post-purchase review request
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a discerning audience of independent fashion customers, avoiding generic messages that may be perceived as spam, while recovering sales and keeping the customer informed at every stage of the purchase process. Implementation of automations configured via WPP Marketing for different steps of the customer journey, combined with mass campaigns segmented by tags that identify profiles and behaviors, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for different stages of the purchase journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Sending personalized messages based on profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with ecommerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
07
Use of automated messages to inform and engage customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and spam
Automation reduces manual work and increases operational efficiency
Personalized messages improve the customer experience
Ecommerce integration is essential for accurate, up-to-date data
Expand the use of automations to encourage repeat purchases with coupons and explore new segmentations for even more personalized campaigns, strengthening relationships and increasing customer engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.