recovers customers who started but did not complete a purchase
Configured time: 40Automation and segmentation to strengthen the relationship with women's fashion clients
Kala.Baza uses automations and segmentation from WPP Marketing to recover carts and inform customers.
Summary: Reducing manual work in communication management, operational recovery of sales opportunities, keeping clients informed about their orders, and efficient campaign organization by segment, promoting greater engagement and loyalty.
A feature connected to the client's real routine.
Kala.Baza is an Argentine brand focused on women's fashion and lingerie, offering conveniences such as interest-free installment plans, transfer discounts, and free shipping over a certain amount. The company uses the Nuvemshop platform for its e-commerce. Recovering customers who abandoned their carts, keeping clients informed about shipment of orders, and conducting segmented campaigns for different profiles, avoiding generic messages and spam.
Active abandonment cart recovery automation that sends messages to customers who did not complete the purchase within 40 minutes; shipment update automation to keep clients informed about order status and tracking; mass campaigns with label-based segmentation to communicate with specific audiences such as new, inactive, and best customers.
01
Abandoned Cart Recovery
02
Automatic shipping and tracking updates
03
Segmented and personalized communication
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keeping communication relevant and personalized for different customer profiles, recovering lost sales due to cart abandonment, and efficiently informing customers about their orders, all without generating generic messages or spam. Implementation of specific automations for cart recovery and shipment updates, in addition to segmented campaigns that use labels to separate audiences and direct appropriate messages, ensuring personalized and effective communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Cart Recovery: recurring use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to customers who abandoned their cart within 40 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic update keeps the customer informed about the order status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Segmented mass campaigns use labels to direct specific messages
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Segmentation allows differentiated communication for audiences such as new, inactive, and best customers
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation is essential to avoid generic communication and spam
Automation reduces manual work and increases efficiency
Keeping customers informed about orders improves the shopping experience
Segmented campaigns strengthen the relationship with different customer profiles
Expand the use of segmentation for new promotional campaigns, explore additional WPP Marketing features for evaluation and support, and enhance re-purchase cadence with personalized messages for different customer stages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.