recover customers who started a purchase but didn’t finish
Configured time: 60Automation for cart recovery and payment reminder at Ana Mello
Ana Mello uses automations and segmentation to improve communication and sales recovery.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates a segmented communication cadence that strengthens relationships with different customer profiles.
A feature connected to the customer's real workflow.
Ana Mello is an online store for comfortable, modern women's footwear, with delivery throughout Brazil. In addition to shoes, it offers bags and accessories, focusing on women who seek style and comfort in their daily lives. Recover sales opportunities with customers who abandoned their carts, remind them about pending payments, and maintain segmented communication to avoid generic messages and spam.
Use of automations configured to automatically send abandoned cart recovery messages and pending payment reminders. Mass campaigns are segmented by tags for different audiences, such as new customers, at-risk customers, inactive customers, and recent purchasers.
01
Abandoned cart recovery
02
Pending payment reminder
03
Segmented and personalized communication
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and recover sales in a competitive market without resorting to invasive or generic messaging that can harm your brand image. Implement automations for cart recovery and pending payment reminders, and run segmented campaigns that send tailored messages to distinct audiences, optimizing communication and increasing marketing efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Completed: heavy use
Recent use: Welcome: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages to customers who abandoned their cart after the configured time
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic reminders for pending payments are sent
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campanhas em massa são segmentadas por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Evita envio de mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
07
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication and to avoid spam
Automação reduz esforço manual e aumenta eficiência
Personalized messages improve customer engagement
Cart recovery is an important sales opportunity
Expand the use of automations to other stages of the purchase cycle, such as welcome and post-purchase review, and deepen segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.