recovers customers who started but did not complete a purchase
Configured time: 60Automation for cart recovery and payment reminders at Ana Mello
Ana Mello uses automations and segmentation to improve communication and sales recovery.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates a segmented communication cadence that strengthens relationships with different customer profiles.
A feature connected to the client's real routine.
Ana Mello is an online store of comfortable and modern women's footwear, with delivery throughout Brazil. In addition to shoes, it offers handbags and accessories, focusing on women who seek style and comfort in their daily life. Recover sales opportunities with customers who abandoned their carts, remind them about pending payments, and maintain targeted communication to avoid generic messages and spam.
Use of automations set up for automatic sending of messages to recover abandoned carts and remind about pending payments. Mass campaigns are segmented by tags for different audiences, such as new customers, at-risk customers, inactive users, and recent buyers.
01
Abandoned Cart Recovery
02
Pending payment reminder
03
Segmented and personalized communication
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement and recover sales in a competitive market by avoiding intrusive and generic communication that can harm the brand image. Implementation of automations for cart recovery and pending payment reminders, as well as targeted campaigns that send specific messages to different audiences, optimizing communication and increasing marketing effectiveness.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Completed: intensive use
Recent use: Welcome: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to customers who abandoned their cart after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic reminders for pending payments are sent
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Campanhas em massa são segmentadas por etiquetas para públicos específicos
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Evita envio de mensagens genéricas e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential for effective communication and to avoid spam
Automação reduz esforço manual e aumenta eficiência
Personalized messages improve customer engagement
Cart recovery is an important opportunity for sales
Expand the use of automations to other stages of the purchase cycle, such as welcome messages and post-purchase review requests, in addition to deepening segmentation for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.