automatically welcome new customers with message
Active automationAutomation and segmentation for personalized jewelry engagement
Ana Arruda Joias uses automations and segmentation to engage customers and recover carts, avoiding generic communication.
Summary: The use of automations and segmentation helps recover sales opportunities, reduces manual work, and creates more relevant and personalized communication for customers.
A feature connected to the client's real routine.
Jewelry and semi-jewelry store organizing its collection, with an Instagram presence, seeking to structure efficient communication with customers. Welcome new customers, recover sales opportunities, and maintain segmented communication to avoid spam.
Active automation of welcome messages for new customers and abandoned cart recovery after 60 minutes, with segment-specific campaigns based on tags.
01
Abandoned cart recovery
02
Personalized greeting for new customers
03
Comunicação segmentada e relevante
04
Reduction of generic messages and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Structuring efficient and personalized communication in a store under organization, avoiding generic messages and increasing customer engagement. Implementation of welcome automations and cart recovery, coupled with tag-based segmentation for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Envio automático de mensagem de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Sending messages for cart recovery after 60 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Prevents generic communication by focusing on specific profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação é fundamental para evitar spam e aumentar relevância
Automation facilitates initial contact and sales recovery
Pre-collection organization and communication are essential for success
Integration with ecommerce platform simplifies processes
Expand use of segmentation for new audiences, integrate other repurchase and evaluation features, and strengthen the communication cadence to foster loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.