welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized engagement in jewelry
Ana Arruda Joias uses automations and segmentation to engage customers and recover carts, avoiding generic messaging.
Summary: Using automations and segmentation helps recover sales opportunities, reduces the team’s manual work, and creates more relevant, personalized communication for customers.
A feature connected to the customer's real workflow.
Jewelry and fashion jewelry store that is organizing its collection and has an Instagram presence, looking to structure efficient communication with its customers. Welcome new customers, recover sales opportunities, and maintain segmented communication to avoid spam.
Active automation of welcome messages for new customers and abandoned cart recovery after 60 minutes, with segmented campaigns by tags for specific audiences.
01
Abandoned cart recovery
02
Personalized welcome for new customers
03
Comunicação segmentada e relevante
04
Reduction of generic messages and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Structure efficient, personalized communication for a store in an organization phase, avoiding generic messages and increasing customer engagement. Implement welcome and cart recovery automations, combined with tagging-based segmentation to send targeted campaigns to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Envio automático de mensagem de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Message blast for cart recovery after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
Audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid generic communication by focusing on specific profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação é fundamental para evitar spam e aumentar relevância
Automation makes initial contact and sales recovery easier
Prior organization of the collection and communication are essential for success
Integration with ecommerce platform simplifies processes
Expand the use of segmentation to new audiences, integrate additional repurchase and review features, and strengthen the communication cadence for customer retention.
Want to apply WPP Marketing to your company's WhatsApp?
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