recovers customers who started but did not complete a purchase
Configured time: 60Automation and segmentation to improve the shopping experience in tricot fashion
The online knitwear store uses automation for cart recovery and segmented campaigns, avoiding spam and improving engagement.
Summary: Helps recover sales opportunities, reduces manual communication work, keeps customers informed and interested, creates a reorder flow, and organizes campaigns by segment, promoting greater marketing efficiency.
A feature connected to the client's real routine.
Senhorita Tricot is an online store specializing in tricot fashion, offering year-round clothing shipped throughout Brazil. The e-commerce uses the Nuvemshop platform and offers features like installment payments and discount coupons for first-time buyers. Recover customers who started but did not complete their purchase, as well as maintain segmented communication to avoid generic messages and spam.
Use automation for sending recovery messages after an abandoned cart for a configured time, combined with bulk campaigns using tag-based segmentation to direct specific messages to distinct audiences such as new customers, at-risk customers, inactive users, and recent buyers.
01
Abandoned Cart Recovery
02
Campaign segmentation to prevent spam
03
Personalized communication
04
Facilitate repurchase
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Prevent lost sales due to cart abandonment and reduce the sending of generic messages that can be perceived as spam, ensuring relevant and segmented communication for different customer profiles. Implementation of cart abandonment recovery automation via WPP Marketing, along with bulk campaigns with tag-based segmentation, allowing sending specific messages to distinct audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
Recent use: Cart Recovery: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends recovery messages after cart abandonment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns segmented by tags for different audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Targeted messages for new customers, at-risk customers, inactive users, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and enhances engagement
Automação reduz esforço manual e aumenta eficiência
Personalized messages help keep customers informed and interested
Uso de etiquetas facilita organização e direcionamento das campanhas
Expand the use of active automations, such as order confirmation, and explore new segmentations for campaigns, increasing engagement and customer loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.