welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen relationships with customers of pet grooming and bathing accessories
Fashion Dog uses automations and segmentation to engage customers of grooming and bathing accessories, avoiding generic messages.
Summary: Reduced manual work with automated communication, increased engagement through segmented messages, recovery of sales opportunities, and maintenance of repurchase cadence among customers.
A feature connected to the customer's real workflow.
Distributor specialized in decorative accessories for pet bathing and grooming, offering over 700 items such as bandanas, bows and ties, serving pet owners, pet shops and animal grooming professionals. Strengthen customer relationships, recover lost sales and encourage repeat purchases of bathing and grooming accessories.
Use automations for welcome messages, abandoned cart recovery, first-purchase incentives, repurchase with coupon, shipping updates, pending payment reminders and order confirmations, combined with tag-based segmentation for sending targeted messages.
01
Abandoned cart recovery
02
First-purchase incentive
03
Repurchase with incentive
04
Automatic update of shipping and payment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a highly competitive pet accessories market, reducing cart abandonment and encouraging repeat purchases without overloading your team with manual work. Implement WPP Marketing automations configured for different stages of the customer journey, combined with precise segmentation to send relevant, timely messages integrated with your e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Cart Recovery: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for different moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending relevant messages while avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and keeps contact cadence
Personalized messages strengthen customer relationships
Integration with e-commerce is essential for effective automation
Expand the use of segmentations to new audiences, explore targeted mass campaigns for specific promotions, and integrate new customer support features to further improve the shopping experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.