automatically welcome new customers with message
Active automationSegmented communication and automation that strengthen relationships with customers of bath and grooming accessories.
Fashion Dog uses automation and segmentation to engage clients for bathing and grooming accessories, avoiding generic messages.
Summary: Reduction of manual work with automated communication, increased engagement through targeted messages, recovery of sales opportunities, and maintaining repurchase cadence among customers.
A feature connected to the client's real routine.
Distributor specialized in decorative accessories for pet bathing and grooming, with over 700 items such as bandanas, bows, and ties, serving pet owners, pet shops, and grooming professionals. Strengthen customer relationships, recover lost sales, and stimulate repurchase of bath and grooming accessories.
Use of automation for welcome messages, abandoned cart recovery, first purchase incentive, repurchase with discount, shipping updates, pending payment reminders, and order confirmation, combined with segmentation by tags for targeted messaging.
01
Abandoned cart recovery
02
Encouragement of first purchase
03
Repurchase with incentive
04
Automatic updates of shipping and payment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a highly competitive pet accessories market, reducing cart abandonment and encouraging repurchase without overloading the team with manual work. Implementation of WPP Marketing automations configured for different stages of the customer journey, combined with precise segmentation to send relevant and timely messages, integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: one-time use
Recent use: Cart Recovery: occasional use
Recent use: Order Paid: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Message automation for different moments in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending relevant messages avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automation reduces manual effort and maintains contact cadence
Personalized messages strengthen customer relationships
E-commerce integration is essential for effective automation
Expand segmentation usage to new audiences, explore mass segmented campaigns for specific promotions, and integrate new customer support features to further improve the shopping experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.