automatically welcome new customers with message
Active automationSegmented communication that values the customer and optimizes sales
Savani uses automations and segmentation to engage customers and organize effective campaigns in fashion and footwear.
Summary: Reducing manual work in communication, increasing efficiency in customer contact, recovering sales opportunities with abandoned cart messages, keeping customers informed about order status, and creating re-purchase sequences.
A feature connected to the client's real routine.
Store specialized in men's and women's fashion, focused on footwear that offers style, comfort, and quality. Operates through an integrated e-commerce platform and seeks to improve customer relationships and campaign efficiency. Engage customers at different stages of the purchase journey, reduce cart abandonment, encourage re-purchase, and keep customers informed about their orders.
Use of configured automations for welcomes, abandoned cart recovery, order confirmation and updates, payment reminders, and review requests. Segmented campaigns by tags classifying clients into groups such as new, at risk, inactive, recent buyers, and top clients, avoiding generic communication and spam.
01
Engajamento personalizado
02
Abandoned Cart Recovery
03
Segmented communication avoiding spam
04
Order notification automation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive market, avoid sending generic messages perceived as spam, and organize effective campaigns for different audiences. Implementation of WPP Marketing automations covering from customer reception to re-purchase, with tag-based segmentation to send specific messages to each client group, ensuring relevance and a better experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationRequest review after the purchase experience
Configured time: 60recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 60Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
Recent use: Cart Created: one-time use
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Message automation for greetings, payment, shipping, and review
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Envio de mensagens específicas para públicos segmentados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Campaigns organized according to customer behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Effective segmentation avoids generic communication and increases relevance
Automation reduces manual effort and maintains constant cadence
Informing the customer improves experience and trust.
Post-purchase incentives stimulate repurchase
Improve segmentation based on new purchase behaviors, explore segmented mass campaigns for seasonal promotions, and integrate new support features to expand automated service.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.