welcomes new customers with an automatic message
Active automationSegmented communication that values the customer and optimizes sales
Savani uses automations and segmentation to engage customers and organize effective campaigns in fashion and footwear.
Summary: Reduced manual work in communication, increased efficiency in customer contact, recovery of sales opportunities with abandoned-cart messages, keeping the customer informed about order status, and creating a cadence for repurchase.
A feature connected to the customer's real workflow.
Store specialized in men's and women's fashion, focused on footwear that offers style, comfort and quality. Operates in e-commerce with an integrated platform and seeks to improve customer relationships and campaign efficiency. Engage customers at different stages of the purchase journey, reduce cart abandonment, encourage repurchase and keep customers informed about their orders.
Use automations configured for welcomes, abandoned cart recovery, order confirmation and updates, payment reminders, and review requests. Segmented campaigns by tags that classify customers into groups such as new, at-risk, inactive, recent buyers, and top customers, avoiding generic communication and spam.
01
Engajamento personalizado
02
Abandoned cart recovery
03
Segmented communication that avoids spam
04
Order notification automation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keeping customer engagement high in a competitive market, avoiding sending generic messages that may be perceived as spam, and organizing effective campaigns for distinct audiences. Implementation of WPP Marketing automations that cover everything from customer acquisition to repurchase, with tag-based segmentation to send specific messages to each customer group, ensuring relevance and a better experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 60recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 60Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
Recent use: Cart Created: one-time use
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcomes, payments, shipping and reviews
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens específicas para públicos segmentados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
05
Campaigns organized according to customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Effective segmentation prevents generic communication and increases relevance
Automation reduces manual effort and keeps a consistent cadence
Keeping the customer informed improves experience and trust
Post-purchase incentives encourage repeat purchases
Improve targeting based on new purchasing behaviors, run segmented mass campaigns for seasonal promotions, and integrate new support features to expand automated customer service.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.