asks for a review after the purchase experience
Configured time: 7 · with mediaIntelligent automation for urban fashion that reconnects and recovers customers
OverdripBr uses WPP Marketing automations and segmentation to engage customers and recover sales.
Summary: Improves communication with customers, recovers sales opportunities, efficiently organizes campaigns by segment, and keeps the customer informed throughout the entire purchase journey.
A feature connected to the customer's real workflow.
OverdripBr is an urban fashion brand offering authentic t-shirts and products, focused on young urban consumers who value style and market presence. The brand aims to strengthen relationships with its audience and optimize communication to increase customer loyalty and recover sales. Engage customers through automated messages, recover abandoned carts, confirm orders, and request reviews to improve the shopping experience and encourage repeat purchases.
Use WPP Marketing automations to send targeted messages to specific audiences, such as customers who abandoned their cart, customers with pending payments, and recent buyers. Bulk campaigns are organized by tags to avoid generic communication or spam, ensuring relevant and timely messages.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Pending payment reminder
04
Automatic review request
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for a demanding urban audience by avoiding generic messages and increasing conversion and retention rates without overburdening the team with manual work. Implement WPP Marketing automations with tag-based segmentation to send specific messages, including cart recovery, order confirmation, payment reminder, and review request, reducing manual work and boosting engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediareminds customers about orders not yet paid
Active automation · with mediaautomatically confirms approved orders
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: recurring use
Recent use: Order Shipping: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Segmentação do público por etiquetas para campanhas específicas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
04
Automatic sending of messages to customers with abandoned carts
This step keeps service, sales, campaign or support connected to the conversation history.
05
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
06
Reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
07
Request for review after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automation reduces manual work and increases efficiency
Transactional messages keep customers informed and satisfied
Mass campaigns with segmentation are more effective
Expand the use of automations to encourage repeat purchases with coupons and activate targeted campaigns for inactive customers, while continuously monitoring message performance for adjustments and improvements.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.