Smart automation for urban fashion that connects and recovers customers

OverdripBr uses automation and segmentation from WPP Marketing to engage customers and recover sales.

Fashion and accessories Automação Segmentation Transactional messages Mass campaigns Recuperação de carrinho

Summary: Improves communication with customers, recovers sales opportunities, organizes campaigns efficiently by segment, and keeps the customer informed throughout the purchase journey.

A feature connected to the client's real routine.

OverdripBr is an urban fashion brand offering authentic T-shirts and products, focused on young urban consumers who value style and presence in the market. The brand aims to strengthen relationships with its audience and optimize communication to increase loyalty and sales recovery. Engage customers through automated messages, recover abandoned carts, confirm orders, and request reviews to enhance the shopping experience and encourage new purchases.

Utilization of WPP Marketing automations to send segmented messages to specific audiences, such as cart abandoners, customers with pending payments, and recent buyers. Mass campaigns are organized by tags to avoid generic or spam communication, ensuring relevant and timely messages.

01 Abandoned cart recovery

02 Confirmação automática de pedidos

03 Pending payment reminder

04 Automatic review request

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant and personalized communication for a demanding urban audience, avoiding generic messages and increasing conversion and loyalty without overwhelming the team with manual work. Implementation of WPP Marketing automations with tag-based segmentation to send specific messages, including cart recovery, order confirmation, payment reminder, and review request, reducing manual work and increasing engagement.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Solicitacao de avaliacao Recuperacao de carrinho abandonado Pending payment Confirmacao de pedido Bulk messages Customer Segmentation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7 · with medium

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60 · with medium

Pending payment

reminds customers about unpaid orders

Active automation · with medium

Confirmacao de pedido

Automatically confirm approved orders

Active automation · with medium

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: recurring use

Recent use: Order Shipping: occasional use

Recent use: Order Paid: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentação do público por etiquetas para campanhas específicas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automatic sending of messages to customers with abandoned carts The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Confirmação automática de pedidos aprovados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Reminders for pending payments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Request for review after purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents generic communication and enhances engagement

Automation reduces manual work and increases efficiency

Transactional messages keep customers informed and satisfied

Mass campaigns with segmentation are more effective

Expand the use of automations to encourage re-purchase with coupons and activate specific campaigns for inactive customers, as well as continuously monitor message performance for adjustments and improvements.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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