automatically welcome new customers with message
Active automationEfficient automation for engagement and customer recovery in a beauty store
Diaan Mayorista uses automation and segmentation to improve communication and online sales of cosmetics.
Summary: Reduce manual work in communication, increase customer engagement, recover sales opportunities, and maintain a constant flow of personalized relationship.
A feature connected to the client's real routine.
Online store selling beauty and personal care products from recognized brands, with shipping nationwide, serving end consumers and beauty professionals. Improve customer relationships, increase conversion rates, and recover incomplete sales.
Use automations to send welcome messages to new customers and recover abandoned carts, combined with audience segmentation for targeted campaigns, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Recepção automatizada de novos clientes
03
Segmented and personalized communication
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant and personalized communication for different customer profiles, avoiding generic messages that can be ignored or considered spam. Implement automation for welcoming and cart abandonment recovery, with detailed segmentation for specific campaigns based on customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 15Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation automatically sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automation recovers customers who abandoned the cart after the configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Campaigns avoid generic messages or spam, focusing on profiles such as new, inactive, and best customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential for relevant and effective communication
Automation reduces manual effort and increases consistency in contact
Personalized messages generate higher engagement and sales recovery
Integrating the e-commerce platform with automations facilitates the communication flow
Activate additional automations such as shipment updates and order confirmations to enhance post-sale support and communication, as well as explore segmented campaigns to encourage repurchase and reviews.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.