Request review after the purchase experience
Configured time: 15Automation and segmentation for personalized communication in jewelry and semi-jewelry
Orla uses cart recovery automations and evaluations, with segmented campaigns for jewelry customers.
Summary: Helps recover sales opportunities, reduces manual work for the marketing team, keeps customers informed, and creates an efficient cadence for repurchase and product evaluation.
A feature connected to the client's real routine.
Orla is an online store that sells jewelry and semi-jewelry, including earrings, necklaces, rings, bracelets, and bangles, targeting consumers interested in fashion accessories. The company operates through an e-commerce platform and seeks to strengthen customer relationships and increase sales conversion. Recover customers who abandoned their cart, request reviews after purchase, and engage different audience segments to avoid generic communication and increase campaign effectiveness.
Automation is used to send recovery messages for abandoned carts after a configured period and to request product review after the purchase experience. Mass campaigns are segmented by tags that identify audiences such as new customers, inactive users, and recent buyers, avoiding spam and increasing communication relevance.
01
Abandoned cart recovery
02
Automated review request
03
Segmented and personalized communication
04
Redução de trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, in addition to recovering lost sales from abandoned carts and encouraging reviews to strengthen brand reputation. Implementation of cart recovery automations and review requests from WPP Marketing, combined with mass campaigns segmented by audience to deliver relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to customers who abandoned their cart after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Review requests are sent after the purchase experience
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Mass campaigns are segmented by tags that identify customer profiles
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Messages are personalized according to the segment to increase relevance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual work and improves campaign efficiency
Requesting a review strengthens the brand's reputation and trust
Pairing automations with targeted campaigns creates an effective communication chain
Expand segmentation use to include new audience criteria, test new support and repurchase automations, and continue enhancing campaign personalization to increase engagement.
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