recovers customers who started but did not complete a purchase
Configured time: 60Segmented communication that values comfort and quality of lingerie
Estilo Natural Lingerie uses automations and segmentation to improve the shopping experience and build customer loyalty.
Summary: Helps recover sales opportunities, reduces manual work with automatic confirmations and reminders, keeps customers informed about their orders, and creates an effective repurchase cadence by organizing campaigns by segment to avoid spam.
A feature connected to the client's real routine.
Online lingerie manufacturing and sales with own factory in Nova Friburgo-RJ, focused on comfort, quality, and excellent finishing, serving women and teenagers across Brazil. Recover sales opportunities, keep customers informed about their orders, and create a repurchase cadence with segmented and personalized communication.
Active automation for recovering abandoned carts, automatic order confirmation, pending payment reminders, shipping updates, and repurchase messages with coupons, along with segmented mass campaigns by tags that prevent generic communication or spam.
01
recuperação de carrinho abandonado
02
Automatic order confirmation
03
Pending payment reminders
04
atualização de envio e rastreamento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication for different customer profiles, avoiding generic messages that can be ignored, recovering lost sales from abandoned carts, and encouraging repurchase. Implementation of specific automations for each stage of the customer journey, combined with segmented campaigns via tags, enabling targeted and relevant messages for each audience to improve engagement and shopping experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
activates customers post-purchase with return incentives
Configured time: 21Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Order Paid: intensive use
Recent use: Order Completed: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation to retake customers who abandoned their carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic messages to confirm orders and remind payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Updates sent to inform shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Segmented mass campaigns by tags for different audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Sending coupons to incentivize repurchase after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automation reduces manual work and speeds up communication
Personalized messages help retain customers
Integration with e-commerce platform facilitates order management
Expand segmentation use for new promotional campaigns, enhance message personalization, and explore new automations for customer support and post-purchase evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.