recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumAbandoned cart recovery with segmentation for personalized communication
Ma Chérie uses automation to retake customers with abandoned carts, avoiding spam with precise segmentation.
Summary: Helps recover sales opportunities, reduces manual team work, keeps customers informed and engaged, and organizes campaigns by audience segments.
A feature connected to the client's real routine.
Ma Chérie Fitness Fashion is a fitness fashion brand that offers women’s and men’s sportswear with technology and style, catering to practitioners of physical activities and those interested in sports fashion. The company launches weekly and has a strong market presence. Re-engage customers who started but did not complete their purchase, avoiding lost opportunities and improving the shopping experience.
The automation sends automatic messages to customers who abandoned their cart after a configured time, encouraging purchase completion in a personalized way.
01
Lost sales recovery
02
Personalized communication
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts without bothering customers with generic or excessive messages. Implementation of abandoned cart recovery automation integrated with the ecommerce platform, with segmentation that enables targeted and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Detection of abandoned carts on the e-commerce platform
The company quickly understands where WhatsApp fits into the journey.
02
Automatic messaging via WhatsApp after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Customer segmentation for targeted messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Monitoring and adjusting campaigns based on responses
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita spam e aumenta relevância
Automação reduz esforço manual e agiliza comunicação
Personalized messages improve engagement
Integração com e-commerce é fundamental para eficiência
Evaluate activation of other automations such as welcome messages, order confirmation, and shipping updates to enhance customer relationships.
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