automatically welcome new customers with message
Active automationSegmented communication that values artisanal exclusivity
Nobre Tapetes De Couro uses automation and segmentation to engage customers with personalized messages and maintain a premium experience.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates a reorder cadence aligned with the brand's premium profile.
A feature connected to the client's real routine.
Artisanal production and sale of genuine leather rugs and furs, with a premium and regional appeal, focused on consumers interested in interior decoration and handcrafted home products. Engage customers with personalized messages, recover unfinished sales, inform about order status, and stimulate repurchase, maintaining the brand's premium experience.
Use of automations configured to welcome new customers, recover abandoned carts, encourage first purchase, confirm orders, and update on shipping. Segmentation prevents generic communication by directing messages to specific audiences, such as new customers, at-risk customers, inactive, recent buyers, and top clients.
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Abandoned cart recovery
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Personalized and segmented communication
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Automation of the message flow from welcome to order confirmation
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Reduction of manual work in communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close and personalized relationship with customers in an artisanal and premium segment, avoiding generic communications that could devalue product exclusivity. Implementation of intelligent automations and careful segmentation via WPP Marketing, enabling sending specific messages to different audiences, ensuring relevance and engagement without overwhelming customers with spam.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Welcome: recurring use
Recent use: Order Paid: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for different moments in the purchase cycle
The company quickly understands where WhatsApp fits into the journey.
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Segmentation by tags to send specific messages to different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for automatic status updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending welcome messages, cart recovery, purchase encouragement, confirmation, and shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and enhances engagement
Automation reduces manual effort and increases communication consistency
Maintaining a premium and artisanal tone in communication strengthens the brand
Integration with e-commerce is fundamental for efficient automations
Expand segmentation use for mass campaigns with even more detailed audiences, explore new automations for support and evaluation, and continuously monitor the customer experience for fine adjustments in communication.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.