Segmented communication to encourage purchases and strengthen a holistic presence

Runha uses automation and segmentation to engage customers of spiritual decoration and optimize online sales.

Home and decor Automação Segmentation Mass campaigns Incentivo à primeira compra WPP Marketing

Summary: Reducing manual work in communication, better customer engagement at different purchase stages, keeping customers informed, and creating an efficient rebuy and loyalty cycle.

A feature connected to the client's real routine.

Runha is an Argentine online factory and shop specializing in decorative plaster figures and spiritual articles, also acting as a wholesale distributor. Its audience includes consumers interested in spiritual decoration, wholesale stores and resellers, and individuals seeking items for decorating environments. Encourage initial purchases from interested customers, avoiding generic communication and spam, and organize targeted campaigns for different customer profiles.

Uses automation to send personalized messages when the customer shows interest, in addition to mass campaigns segmented by tags that classify audiences as new customers, at risk, inactive, recent buyers, and best customers.

01 Encourages first purchase at the right moment

02 Avoids generic communication and spam

03 Segments audiences for more effective campaigns

04 Reduces manual work in communication

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Runha needed to engage different customer profiles without generating generic communication or spam, as well as stimulate the first purchase and strengthen recurrence in a niche of spiritual decoration. Implementation of automation for first purchase incentive and segmented campaigns via WPP Marketing, using tags to separate audiences and personalize messages according to customer profile.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

First purchase incentive Bulk messages Customer Segmentation

First purchase incentive

Stimulates the customer when they show interest

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation sends personalized messages to interested customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns segmented by audience tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Messages adapted for new, at-risk, inactive, and best customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with e-commerce platform for data synchronization The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents brand wear from generic messages

Automation at the right moment increases conversion chances

Segmented campaigns help organize communication and improve engagement

E-commerce integration facilitates management and customization

Expand automations to include abandoned cart and re-purchase messages, as well as integrate support to enhance the holistic customer experience.

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