automatically welcome new customers with message
Active automationPersonalized engagement that avoids spam and increases efficiency.
Benvê Store uses automations and segmentation for personalized communication and cart recovery.
Summary: Reduces manual work, recovers sales opportunities, keeps customers informed, and creates a communication cadence that respects each audience's profile.
A feature connected to the client's real routine.
Benvê Store is an online shop offering a variety of accessible products, mainly clothing, accessories, and fashion items, focusing on consumers seeking low prices and diverse options. Enhance customer relationships through automated and segmented messages, avoiding generic communication and recovering sales opportunities.
Use of automations to send welcome messages to new customers and to recover customers who abandoned the cart, besides segmentation by tags for targeted campaigns for different audiences.
01
Personalized and segmented communication
02
Abandoned cart recovery
03
Recepção automatizada de novos clientes
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam in campaigns, as well as recover customers who did not complete purchases, maintaining engagement without increasing manual work. Implementation of welcome automations and cart recovery, along with segmentation by tags to send specific messages to different audiences, ensuring relevance and efficiency.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation automatically sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automation to recover customers who abandoned their cart after a configured time.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Messages are sent in a targeted manner to increase relevance.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents fatigue from generic communication.
Automation reduces manual effort and maintains contact cadence
Personalized messages increase engagement and sales recovery.
Integration with the e-commerce platform is essential for effective automation.
Expand segmentation to include campaigns for repeat purchases and reviews, as well as explore new integrations to extend automation capabilities.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.