recovers customers who started but did not complete a purchase
Configured time: 30Intelligent automation for engagement and efficiency in wholesale intimate fashion
Vânia Moda Íntima uses automations and segmentation to improve communication and wholesale sales.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps clients informed about their orders, and creates an organized campaign cadence by segment, increasing operational efficiency and customer satisfaction.
A feature connected to the client's real routine.
Vânia Moda Íntima is a wholesale company specializing in women's intimate fashion, serving both end consumers and wholesale retailers, with a minimum order of R$ 200.00. The business aims to improve the shopping experience and communication with its audiences through automations and segmented campaigns. Enhance client engagement, recover lost sales from abandoned carts, keep clients informed about their orders, and organize campaigns for segmented audiences, avoiding generic communication.
The program uses automations configured for cart abandonment recovery, order confirmation, and shipment updates, ensuring automatic and timely communication. Additionally, bulk campaigns are sent with segmentation by tags, targeting specific groups such as new customers, at-risk, inactive, recent buyers, and top customers.
01
recovers sales opportunities
02
reduz trabalho manual na comunicação
03
Keeps clients informed about orders
04
organiza campanhas por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different audiences, recover lost sales from abandoned carts, and inform customers about order status, all while avoiding generic messages that could be perceived as spam. Implementation of automations for cart recovery, order confirmation, and shipment updates, along with targeted campaigns using tags to separate audiences and direct specific messages, ensuring greater relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Shipping: intensive use
Recent use: Order Paid: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation for abandoned cart recovery
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
atualização automática de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
messages directed to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves engagement and prevents spam
automation reduces manual effort and increases efficiency
manter clientes informados gera maior satisfação
Integration with e-commerce is essential for updated data
Expand the use of automations to other post-sale stages, such as requesting reviews and re-engaging inactive clients, as well as refining segmentation for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.