notifies customers about cancellations and opens the way for support
Active automationSegmented communication that enhances the customer experience Azuya
Azuya uses automations and segmentation to improve relationships with anti-aging skincare customers.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates repurchase cadence, and reduces the marketing team’s manual work.
A feature connected to the customer's real workflow.
Azuya is an Argentine skincare brand offering science-backed anti-aging facial products, serving consumers interested in skin care and aging prevention. Improve customer relationships, increase recovery of abandoned carts, encourage repeat purchases, and keep customers informed about order status.
Uses automations configured for abandoned cart recovery, order cancellation notice, pending payment reminder, and repurchase incentive with a coupon. Campaigns are segmented by tags that classify audiences as new customers, at-risk, inactive, and recent buyers, avoiding generic communication or spam.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Repurchase incentive with coupons
04
Automatic order cancellation notice
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized communication for different customer profiles without creating spam, while recovering lost sales from abandoned carts and keeping customers informed about their orders. Implementation of WPP Marketing automations integrated with the ecommerce platform that send segmented and timely messages, organizing campaigns by audience and automating recovery and repurchase processes.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 30re-engage customers after purchase with return incentives
Configured time: 30reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Completed: one-time use
Recent use: Order Canceled: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends segmented messages according to the customer's profile
The company quickly understands where WhatsApp fits into the journey.
02
Ecommerce integration enables automatic sending at the optimal moment
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns avoid spam by targeting specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Repurchase messages are sent with a coupon incentive
This step keeps service, sales, campaign or support connected to the conversation history.
05
Automatic notifications keep customers informed about order status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation increases message relevance and prevents generic communication
Automation reduces manual effort and improves operational efficiency
Timely messages help recover lost sales
Repeat-purchase incentives create a cadence for customer loyalty
Expand the use of segmentation for new promotional campaigns and explore additional automations for support and product evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.