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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

152 cases found
OverdripBr Fashion & accessories · Solicitacao de avaliacao

OverdripBr uses WPP Marketing automations and segmentation to engage customers and recover sales.

Fashion & accessories Automação Segmentation
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Indumentaria Wassa Fashion & accessories · Mass messages

Indumentaria Wassa uses segmentation and mass campaigns to engage women's fashion customers with relevant messages.

Fashion & accessories Mass campaigns Segmentation
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Benvê Store Fashion & accessories · Welcome for new customers

Benvê Store uses automations and segmentation for personalized communication and cart recovery.

Fashion & accessories Marketing automation Segmentation
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Camomila Fashion & accessories · Welcome for new customers

Camomila uses automations and segmentation to improve communication and engagement in women's fashion e‑commerce.

Fashion & accessories Automação Segmentation
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Tubass Company Fashion & accessories · Solicitacao de avaliacao

Tubass Company uses automation and segmentation to improve relationships with oversize fashion customers.

Fashion & accessories Automação Segmentation
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
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Moda Feminina | Bella Che Fashion & accessories · Welcome for new customers

Women's Fashion | Bella Che uses automation to welcome new customers with personalized messages.

Fashion & accessories Automação Segmentation
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Infinity Sunglasses Eyewear & Accessories · Order cancellation

Infinity Sunglasses uses automations for efficient communication and segmentation for personalized campaigns.

Eyewear & Accessories Automação Segmentation
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Skopos Fashion & accessories · Recuperacao de carrinho abandonado

Skopos uses WPP Marketing automations to recover sales and remind about payments, improving the customer experience.

Fashion & accessories automation cart recovery
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Me Closet Fashion & accessories · Welcome for new customers

Me Closet uses automations and segmentation to engage customers and optimize accessory sales.

Fashion & accessories Automação Segmentation
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Cherry Boop Fashion & accessories · Welcome for new customers

Cherry Boop uses automations and segmentation to engage women and girls with modest fashion.

Fashion & accessories Automação Segmentation
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Brisah Fashion & accessories · Order cancellation

Brisah uses automations and segmentation to engage swimwear customers, optimizing sales and support.

Fashion & accessories Marketing automation Segmentation
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Multifut Store | Camisas Fashion & accessories · Welcome for new customers

Multifut Store uses automations and segmentation to improve communication and encourage repeat purchases.

Fashion & accessories Automação Segmentation
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Extreme Death Fashion & accessories · Recuperacao de carrinho abandonado

Extreme Death uses automation to recover sales and run targeted campaigns for specific audiences.

Fashion & accessories Abandoned cart recovery automation Segmented campaigns
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Riarimar Modas Fashion & accessories · Welcome for new customers

Riarimar Modas uses automations and segmentation to engage customers and optimize sales in its fashion e‑commerce.

Fashion & accessories automation segmentação
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Guaritore Lenços Fashion & accessories · Welcome for new customers

Guaritore Lenços uses automations and targeted campaigns to improve the experience and encourage repeat purchases.

Fashion & accessories Marketing automation Segmentation
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Woman In Love Fashion & accessories · Recuperacao de carrinho abandonado

Woman In Love uses automations and segmentation to engage customers and optimize sales in women's fashion.

Fashion & accessories Automação Recuperação de carrinho
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SIDE B Fashion & accessories · Solicitacao de avaliacao

SIDE B uses automations and segmentation to improve communication and engagement with customers of comfy, timeless fashion.

Fashion & accessories Automação Segmentation
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Virtuous Fashion & accessories · Welcome for new customers

Virtuous uses automations and segmentation to improve relationships and engagement with women's fashion customers.

Fashion & accessories Automação Segmentation
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Califa Brand Eyewear & Accessories · Recuperacao de carrinho abandonado

Califa Brand uses automations and segmentation to improve communication and loyalty.

Eyewear & Accessories Automação Segmentation
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Vosser Fashion & accessories · Recuperacao de carrinho abandonado

Vosser uses automations and segmentation to engage customers and optimize online sales.

Fashion & accessories Cart recovery automation Shipping update
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Tricot Life Fashion & accessories · Welcome for new customers

Tricot Life uses automations and segmentation to engage customers and optimize sales in the women's knitwear fashion segment.

Fashion & accessories Automação Segmentation
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Vânia Moda Íntima Fashion & accessories · Order cancellation

Vânia Moda Íntima uses automation and segmentation to improve communication and the wholesale shopping experience.

Fashion & accessories Automação Segmentation
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GOGA Fashion & accessories · Recuperacao de carrinho abandonado

GOGA uses automations and segmentation to recover carts, notify shipments and encourage repurchase.

Fashion & accessories Marketing automation Recuperação de carrinho
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.