welcomes new customers with an automatic message
Active automation · with mediaSegmented messaging and automations that strengthen the shopping experience
Camomila uses automations and segmentation to improve communication and engagement in women's fashion e‑commerce.
Summary: Reduction of manual work, recovery of abandoned carts, keeping customers informed about their orders, and creating a repurchase cadence to strengthen relationships with the audience.
A feature connected to the customer's real workflow.
An online store focused on women's fashion offering various categories of clothing and accessories, aiming to improve customer relationships and increase communication efficiency. Enhance the customer experience through automated and segmented messages, avoiding spam and boosting engagement and repeat purchases.
Use automations for welcome messages, abandoned cart recovery, order confirmation and updates, review requests, and payment and cancellation notifications, combined with tag-segmented campaigns for specific audiences.
01
Recovery of sales opportunities
02
Redução do trabalho manual
03
Keeping customers informed
04
Criação de cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without creating generic communication or spam, while recovering sales opportunities and organizing effective campaigns. Deploy automations configured for different moments in the customer journey and precise segmentation for sending mass campaigns targeted to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automation · with mediaasks for a review after the purchase experience
Configured time: 60 · with mediarecover customers who started a purchase but didn’t finish
Configured time: 60 · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediareminds customers about orders not yet paid
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Welcome: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automação de mensagens para diferentes etapas da jornada do cliente
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for sending targeted mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Automated welcome, confirmation, update, recovery, and review messages
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automação reduz trabalho manual e melhora experiência do cliente
Personalized messages help recover abandoned carts and encourage repeat purchases
Integration with platform makes campaign management and execution easier
Further enhance segmentation with new labels and explore personalized campaigns for different customer profiles, expanding the use of existing automations.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.