automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations that strengthen the shopping experience
Camomila uses automations and segmentation to improve communication and engagement in the women's fashion e-commerce.
Summary: Reduction of manual work, recovery of abandoned carts, keeping customers informed about their orders, and creating cadence for re-purchase, strengthening audience relationships.
A feature connected to the client's real routine.
Online store focused on women's fashion offering various categories of clothing and accessories, aiming to improve customer relations and enhance communication efficiency. Improve customer experience through automated and segmented messages, avoiding spam and increasing engagement and repurchase.
Use of automations for welcomes, abandoned cart recovery, order confirmation, updates, review requests, and notifications of payment and cancellation, combined with segmented campaigns by tags targeting specific audiences.
01
Sales opportunity recovery
02
Redução do trabalho manual
03
Keeping customers informed
04
Criação de cadência de recompra
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without generating generic communication or spam, recover sales opportunities, and organize effective campaigns. Implementation of automations set for different moments in the customer journey and precise segmentation for sending targeted bulk campaigns to specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automation · with mediumRequest review after the purchase experience
Configured time: 60 · with mediumrecovers customers who started but did not complete a purchase
Configured time: 60 · with mediumKeep the customer informed about shipping and tracking
Active automation · with mediumreminds customers about unpaid orders
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Welcome: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automação de mensagens para diferentes etapas da jornada do cliente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags for sending targeted bulk campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Automatic messages for welcomes, confirmation, updates, recovery, and review
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and increases message relevance
Automação reduz trabalho manual e melhora experiência do cliente
Personalized messages help recover abandoned carts and encourage re-purchase
Integration with platform facilitates management and execution of campaigns
Further improve segmentation with new tags and explore customized campaigns for different customer profiles, expanding the use of existing automations.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.