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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Ateliê Pequenos Mimos Babies & Maternity · Order cancellation

Ateliê Pequenos Mimos uses automations and segmentation for efficient communication with customers of baby products.

Babies & Maternity Automação Segmentation
See case
Califa Brand Eyewear & Accessories · Recuperacao de carrinho abandonado

Califa Brand uses automations and segmentation to improve communication and loyalty.

Eyewear & Accessories Automação Segmentation
See case
ARA Restaurante de Sobremesas Food & Beverage · Welcome for new customers

ARA Restaurante uses automations and segmentation to personalize customer contact and optimize operations.

Food & Beverage Message automation Segmentation
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Slim Plus Health & supplements · Recuperacao de carrinho abandonado

Slim Plus uses automations and segmentation to improve communication and sales of supplements.

Health & supplements Cart recovery automation Shipping update
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Tricot Life Fashion & accessories · Welcome for new customers

Tricot Life uses automations and segmentation to engage customers and optimize sales in the women's knitwear fashion segment.

Fashion & accessories Automação Segmentation
See case
Vânia Moda Íntima Fashion & accessories · Order cancellation

Vânia Moda Íntima uses automation and segmentation to improve communication and the wholesale shopping experience.

Fashion & accessories Automação Segmentation
See case
Pet Trevo Pet shop · Order cancellation

Pet Trevo uses automations and segmentation to improve communication, support, and repeat purchases of pet products.

Pet shop Automação Segmentation
See case
GOGA Fashion & accessories · Recuperacao de carrinho abandonado

GOGA uses automations and segmentation to recover carts, notify shipments and encourage repurchase.

Fashion & accessories Marketing automation Recuperação de carrinho
See case
Electrolucena Electronics & Computers · Welcome for new customers

Electrolucena uses automations and segmentation to improve communication, notify about orders, and create repurchase cadence.

Electronics & Computers Message automation Audience targeting
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RJDiehl Tools & building · Payment pending

RJDiehl uses payment and confirmation automations with segmentation to avoid spam and keep customers informed.

Tools & building Order confirmation automation Pending payment automation
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Cogite | Camisetas Literárias Fashion & accessories · Atualizacao de envio

Cogite uses automation to update customers about shipping, ensuring a fast and efficient experience.

Fashion & accessories Shipping update automation Integração Nuvemshop
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Loja Rohse Moraes Fashion & accessories · Welcome for new customers

Loja Rohse Moraes uses automations and segmentation to enhance customer relationships and the shopping experience in fashion and accessories.

Fashion & accessories Marketing automation Segmentation
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Tanti Store Pet shop · Welcome for new customers

Tanti Store uses automations and segmentation for effective communication and loyalty-building with pet-loving customers.

Pet shop Automação Segmentation
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Pampa Herramientas Tools & building · Recuperacao de carrinho abandonado

Pampa Herramientas uses automations to recover abandoned carts and manage pending payments, optimizing the customer experience.

Tools & building Marketing automation Abandoned cart recovery
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Montclair Paris Fashion & accessories · Recuperacao de carrinho abandonado

Montclair Paris uses automations and segmentation to improve communication and relationships with its luxury streetwear customers.

Fashion & accessories Marketing automation Segmentation
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Belashape Health & supplements · Atualizacao de envio

Belashape uses automations and segmentation to inform customers about orders and shipping, avoiding generic messages.

Health & supplements Automação Segmentation
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Ninashoes Footwear · Order cancellation

Ninashoes uses automations and segmentation to improve communication, support, and repurchase in the footwear segment.

Footwear Automação Segmentation
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Wonder Size Fashion & accessories · Order cancellation

Wonder Size uses automations and segmentation to inform customers and personalize communication in tech-enabled plus-size fashion.

Fashion & accessories Automação Segmentation
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Eth Nutrition Health & supplements · Atualizacao de envio

Eth Nutrition uses automations and segmentation to improve communication and order management in supplements.

Health & supplements Automação Segmentation
See case
Cãomigo Pet shop · Welcome for new customers

Cãomigo uses automations and segmentation to engage pet owners during trips and pet‑friendly events.

Pet shop Marketing automation Segmentation
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RetroArt Stationery & gifts · Recuperacao de carrinho abandonado

RetroArt uses WPP Marketing automations to recover abandoned carts, confirm orders and update shipments, keeping customers engaged.

Stationery & gifts automation cart recovery
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Dublin Ecommerce Fashion & accessories · Recuperacao de carrinho abandonado

Dublin Ecommerce uses automations and segmentation to recover carts, confirm orders, and remind about payments.

Fashion & accessories Marketing automation Segmentation
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Ilcapitanosantafe Fashion & accessories · Order cancellation

Ilcapitanosantafe uses automations and segmentation to improve online communication and sales.

Fashion & accessories automation segmentação
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שלטי דרום Auto parts & accessories · Welcome for new customers

South Signs uses automations and segmentation to improve communication and support for automotive signs and billboards.

Auto parts & accessories Marketing automation Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.