reminds customers about unpaid orders
Active automationAutomation and segmentation for efficient engagement in hardware stores
RJDiehl uses payment automations and segmentation to prevent spam and keep customers informed.
Summary: Improved communication with customers, reduced manual work in managing transactional messages, and better campaign organization by segment, contributing to maintaining relationships and customer engagement.
A feature connected to the client's real routine.
RJDiehl is an established store with over 30 years in the market, specializing in accessories and hardware for furniture, serving carpenters, builders, renovators, and end consumers interested in hardware and tools for construction and renovation. Ensuring customers receive clear and automatic information about their order and payment status, besides avoiding generic notifications that may be perceived as spam.
Use of automations for automatic order confirmation messages and pending payment reminders, combined with segmentation that separates audiences by tags, enabling targeted and relevant campaigns for different customer groups.
01
reduces manual work
02
mantem clientes informados
03
evita comunicação genérica e spam
04
organiza campanhas por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about their orders and payments without generating generic messages or spam, ensuring efficient and segmented communication for diverse audiences. Implementation of automations for order confirmation and pending payment reminders, combined with tagging segmentation to send specific messages to distinct audiences, such as new, at-risk, or recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends automatic confirmation of approved orders
The company quickly understands where WhatsApp fits into the journey.
02
automation sends reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
prevents sending bulk generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Effective segmentation is essential to avoid spam and increase relevance
automação reduz esforço manual e melhora experiência do cliente
Transactional messages are key points to keep the customer informed
Keeping automations updated contributes to operational efficiency
Evaluate the reactivation of cart recovery automation and explore new segmented campaigns to increase engagement and repurchase among different audiences.
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