notifies customers about cancellations and opens support channels
Active automationEfficient order management and cart recovery for fashion store
Ilcapitanosantafe uses automations and segmentation to improve communication and online sales.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates more relevant and segmented communication.
A feature connected to the client's real routine.
Ilcapitanosantafe is an Argentine online store of casual fashion that offers a variety of clothes and accessories, catering to consumers interested in fashion and apparel. Improve the customer experience with automatic messages that confirm orders, update shipments, remind pending payments, communicate cancellations, and recover abandoned carts, besides avoiding generic communication through segmentation.
Use of automations configured for different stages of the purchase cycle, integrated with the e-commerce platform, with segmentation that separates audiences for sending specific and relevant messages.
01
recuperação de carrinhos abandonados
02
Automatic order confirmation
03
shipping status update
04
order cancellation notice
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with customers in an online fashion store, reducing cart abandonment and improving order follow-up. Implementation of automations for order confirmation, shipping updates, abandoned cart recovery, cancellation notices, and pending payment reminders, with audience segmentation to avoid generic communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
integration with e-commerce platform for message automation
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation to avoid generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic sending of notifications at different order stages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
use of tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Importance of segmentation to avoid spam and improve engagement
automation reduces manual work and improves customer experience
timely communication helps recover sales and keeps customers informed
Evaluate activation of additional automations such as welcome and re-purchase incentives to expand customer relationships and increase loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.