notifies customers about cancellations and opens the way for support
Active automationEfficient order management and cart recovery for fashion store
Ilcapitanosantafe uses automations and segmentation to improve online communication and sales.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates more relevant, segmented communication.
A feature connected to the customer's real workflow.
Ilcapitanosantafe is an Argentine online casual fashion store offering a variety of clothing and accessories, serving consumers interested in fashion and apparel. Improve the customer experience with automated messages that confirm orders, update shipments, remind about pending payments, notify cancellations and recover abandoned carts, while avoiding generic communication through segmentation.
Use of automations configured for different stages of the purchase cycle, integrated with the e‑commerce platform, with segmentation that separates audiences for sending specific and relevant messages.
01
recuperação de carrinhos abandonados
02
automatic order confirmation
03
shipping status update
04
order cancellation notice
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with customers in an online fashion store, reducing cart abandonment and improving order tracking. Implement automations for order confirmation, shipping updates, abandoned cart recovery, cancellation notices, and pending payment reminders, with audience segmentation to avoid generic messaging.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
integration with e-commerce platform for message automation
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation to avoid generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic sending of notifications at different stages of the order
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
importance of segmentation to avoid spam and improve engagement
automation reduces manual work and improves the customer experience
Timely communication helps recover sales and keep customers informed
Evaluate activating additional automations such as welcome messages and repurchase incentives to expand customer relationships and increase retention.
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