WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Segmented communication keeps customers informed and engaged

Belashape uses automations and segmentation to inform customers about orders and shipping, avoiding generic messages.

Health and supplements Automação Segmentation Order confirmation Shipment update Nuvemshop

Summary: Reduces manual work in customer communication, increases transparency in the purchase process, improves order tracking and shipping, and avoids spam with segmented, relevant messages.

A feature connected to the client's real routine.

Belashape offers products aimed at aesthetic results and personal care, focusing on health, well-being, and supplements, serving consumers seeking health and aesthetics. Keep customers informed about order and shipping status, in addition to automatically confirming approved orders, ensuring a transparent and reliable shopping experience.

Active automation of order confirmation and shipping updates, integrated with the e-commerce platform, with labeling segmentation to direct specific messages to different audiences, avoiding generic communication or spam.

01 mantém clientes informados sobre pedidos e envios
02 reduz trabalho manual na comunicação
03 avoids generic messages and spam
04 Enhances the shopping experience

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure that Belashape customers receive accurate and timely information about their orders and shipments, avoiding generic messages and increasing satisfaction without overloading the manual team. Implementation of order confirmation automations and shipping updates by WPP Marketing, with label-based segmentation for targeted and effective communication, integrated with the Nuvemshop platform.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Atualizacao de envio Confirmacao de pedido Customer Segmentation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

Recent use: Order Shipping: recurring use

Recent use: Order Paid: recurring use

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
Integration with e-commerce platform for automation The company quickly understands where WhatsApp fits into the journey.
02
Automatic order confirmation sending The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic sending of shipping updates and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para públicos específicos The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Targeted messages according to customer profile and behavior The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Transactional automation increases operational efficiency

segmentation avoids generic communication and improves engagement

integration with e-commerce is essential for real-time updates

Keeping customers informed contributes to satisfaction and trust

Evaluate the activation of new automations such as welcome messages for new customers and explore segmented campaigns to increase repurchase and customer engagement.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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