welcomes new customers with an automatic message
Active automation · with mediaSegmented communications and automations to delight artisanal dessert customers
ARA Restaurante uses automations and segmentation to personalize customer contact and optimize operations.
Summary: Reduced manual work, improved organization of campaigns by segment, keeping customers informed, and creating a repurchase cadence aligned with the audience's gastronomic profile.
A feature connected to the customer's real workflow.
Restaurant specializing in plated desserts, less sweet, with a seasonal menu and in-house chocolate production, focused on gastronomic customers and dessert lovers in São Paulo. Greet new customers, inform about orders and deliveries, request reviews and keep relationships active with segmented audiences to avoid generic messages.
Active automation for welcome messages, order confirmation and updates, cancellations and review requests, combined with tag-based segmentation for different audiences such as new customers, at-risk customers, and recent buyers.
01
Automatically greets new customers
02
Keeps customers informed about orders and deliveries
03
Request reviews to improve the experience
04
Avoid generic communication with tag-based segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized contact with different customer profiles, avoiding generic communication and reducing manual work in message management. Implement automations configured for each stage of the relationship and use tagging-based segmentation to send campaigns and specific messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 7 · with mediakeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automation · with mediaSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages according to the order stage
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Personalized messages are sent to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with Wix ecommerce makes order management easier
This step keeps service, sales, campaign or support connected to the conversation history.
05
Automatic review request after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents spam and increases the relevance of communications
Automation reduces manual effort and improves the customer experience
Personalized communication highlights your gastronomic differentiation
Integration with ecommerce platform is essential for efficiency
Explore new segmentations and integrate additional features for support and repurchase, expanding customer relationships and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.