automatically welcome new customers with message
Active automation · with mediumSegmented communication and automations to delight customers of artisanal desserts
ARA Restaurante uses automations and segmentation to personalize contact with clients and optimize operations.
Summary: Reduce manual work, increase campaign organization by segment, keep customers informed, and create a repurchase cycle aligned with the audience's gastronomic profile.
A feature connected to the client's real routine.
Specialized restaurant in plated desserts, fewer sweets, with a seasonal menu and in-house chocolate production, focused on gastronomic customers and dessert lovers in São Paulo. Greet new customers, inform about orders and deliveries, request reviews, and maintain active relationships with segmented audiences to avoid generic messages.
Active automation of welcome messages, order confirmation and updates, cancellations, and review requests, combined with segmentation by tags for different audiences such as new customers, at-risk customers, and recent buyers.
01
Automatically greets new customers
02
Keeps customers informed about orders and deliveries
03
Requests reviews to improve the experience
04
Avoids generic communication with segmentation by tags
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized contact with different customer profiles, avoiding generic messages and reducing manual work in message management. Implementation of automations configured for each relationship stage and use of segmentation by tags to send targeted campaigns and messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationRequest review after the purchase experience
Configured time: 7 · with mediumKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automation · with mediumSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages according to the order stage
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Personalized messages are sent to each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Wix ecommerce integration simplifies order management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic review request after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids spam and increases communication relevance
Automation reduces manual effort and enhances customer experience
Personalized communication highlights the gastronomic diferencial
Integration with ecommerce platform is essential for efficiency
Explore new segmentations and integrate additional resources for support and repurchase, expanding customer relationship and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.