automatically welcome new customers with message
Active automationPersonalized communication that keeps customers informed and organizes segmented campaigns
Electrolucena uses automation and segmentation to improve communication, inform about orders, and foster repeat business.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates an organized re-purchase flow by segments, ensuring greater relevance in messages sent.
A feature connected to the client's real routine.
Electrolucena offers a wide variety of home products, including air conditioning, TVs, white line, IT, and technology, with facilities like interest-free installments and nationwide delivery, serving residential consumers and families. Improve communication with customers by keeping them informed about their orders and deliveries, as well as creating a re-purchase flow through segmented campaigns.
Uses automations to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking. Campaigns are segmented by tags that separate audiences such as new, at-risk, inactive, and recent buyers, avoiding generic communication and spam.
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Personalized and segmented communication
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Automation of messages for welcome, confirmation, and shipping updates
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Redução do trabalho manual
04
Keeping customers informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed in a broad and diverse portfolio, avoiding generic messages that could be perceived as spam, and organize campaigns that meet the specific needs of each audience segment. Implementation of automations for welcome messages, order confirmations, and shipping updates, combined with detailed segmentation by tags to send specific campaigns to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages to new customers, confirms orders, and updates on shipping
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Campaigns are sent to segmented groups, such as new, at-risk, and inactive customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Relevant and personalized communication avoids spam and increases engagement
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automation reduces manual effort and keeps customers informed
Personalized messages increase relevance and engagement
Integrating automations with the ecommerce platform facilitates the process
Expand the use of automations to encourage the first purchase and explore new segments for future campaigns, further increasing customer personalization and engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.