welcomes new customers with an automatic message
Active automationPersonalized engagement and automations that keep customers connected
Tanti Store uses automations and segmentation for effective communication and loyalty-building with pet-loving customers.
Summary: Helps recover sales opportunities, reduces manual work with automated messaging, keeps customers informed about order status, and creates a repurchase cadence, strengthening relationships with pet-loving customers.
A feature connected to the customer's real workflow.
Online store specializing in pet products, offering a wide variety of items such as clothing, accessories, beds, hygiene, medications and food, focused on convenience for pet owners and lovers. Ensure personalized and efficient communication with customers, increasing engagement, reducing cart abandonment and encouraging repeat purchases.
Use automations configured to welcome new customers, recover abandoned carts, encourage first purchases, provide shipping updates, remind about pending payments, and confirm orders. Segmented campaigns avoid generic messages by delivering specific content to audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Abandoned cart recovery
02
Personalized communication
03
Redução de trabalho manual
04
Continuous engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and informed in a competitive market by avoiding generic communications that can be perceived as spam and reducing cart abandonment. Implement automations and segmentation via WPP Marketing, with personalized messages for different audiences and moments in the purchase journey, integrated with the e‑commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Cart Created: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de mensagens para diferentes etapas da jornada do cliente
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens personalizadas para evitar spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and adjusting campaigns according to behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e aumenta eficiência
Personalized communication strengthens customer relationships
Integration with e-commerce is essential for real-time updates
Enhance segmentation based on purchase behavior and explore new automations for post-sale support and reviews, extending the customer lifecycle.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.