automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the pet-friendly experience
Friend uses automations and segmentation to engage pet owners in travels and pet-friendly events.
Summary: Improved campaign organization by segment, increased communication efficiency, reduction of manual work, and maintenance of informed and engaged customers throughout the purchase journey.
A feature connected to the client's real routine.
Cão me é uma plataforma brasileira focada em turismo pet friendly, oferecendo viagens, passeios e eventos exclusivos para donos de pets que buscam experiências seguras e alegres ao lado de seus animais de estimação. Manter clientes informados, engajados e incentivar a recompra através de comunicação personalizada e automações que acompanham o ciclo de compra.
Use of automations configured for greetings, abandoned cart recovery, shipping updates, pending payment reminders, and order confirmation. Mass campaigns are sent with segmentation by tags for specific audiences such as new customers, at risk customers, inactive, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse audience of pet owners interested in tourism and events, maintaining relevant communication and avoiding generic messages that can be ignored or considered spam. Implementation of message automations from welcome to order confirmation, along with mass campaigns segmented by tags that organize audiences according to behavior and profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Order Completed: one-time use
Recent use: Order Shipping: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation of messages for greetings, abandoned cart, shipping update, pending payment, and order confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
mass campaigns with tag segmentation for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
integration with Wix platform for data and order synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
a segmentação evita comunicação genérica e aumenta a relevância das mensagens
automação integrada reduz esforço manual e melhora a experiência do cliente
keeping the customer informed throughout the journey strengthens the relationship
Further improve segmentation based on behavioral data and explore new automations for support and post-event evaluation, enhancing the customer experience.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.