welcomes new customers with an automatic message
Active automationSegmented messaging and automations that enhance the online shopping experience
Loja Rohse Moraes uses automations and segmentation to enhance customer relationships and the shopping experience in fashion and accessories.
Summary: Reduced manual work in communication, increased organization of campaigns by segment, keeping customers informed throughout the entire purchase process, and recovering sales opportunities.
A feature connected to the customer's real workflow.
Online store selling clothing, accessories, women's fashion and plus size, offering conveniences such as free shipping to some regions, installment payments and discounts for first purchase. Improve customer relationships through automated and segmented messages, avoiding generic communication and spam, and increase operational efficiency in service and sales recovery.
Use automations set up to welcome new customers, recover abandoned carts, provide shipping updates, remind about pending payments, and confirm orders. Tag-based segmentation to send targeted campaigns to specific audiences.
01
recuperação de carrinhos abandonados
02
automatic order confirmation
03
constant updates on shipping and payment
04
comunicação personalizada e segmentada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged in a competitive online fashion market by avoiding generic messages that may be perceived as spam and ensuring customers receive relevant messages at the right time. Implement message automations that follow the customer journey, combined with tag-based segmentation to send targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 20keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
Recent use: Welcome: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, cart recovery, order confirmation, shipping update and payment reminder
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending personalized messages according to the customer's stage in the buying journey
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e melhora o engajamento
automação reduz esforço manual e aumenta eficiência operacional
Keeping customers informed strengthens trust and the shopping experience
integração com e-commerce é fundamental para automações precisas
Evaluate activating targeted mass campaigns to expand the reach of personalized actions and explore new incentives for first purchases to increase initial engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.