Keep the customer informed about shipping and tracking
Active automationSegmented communication and automations that keep customers informed and organize processes
Eth Nutrition uses automations and segmentation to improve communication and order management in supplements.
Summary: The solution helps keep customers informed about their orders and shipments, organizes campaigns by specific segments, avoids generic communication, and reduces manual work for the team.
A feature connected to the client's real routine.
Eth Nutrition offers vitamin supplements and natural products for health and well-being, catering to consumers interested in nutrition and quality of life. It operates on the Nuvemshop e-commerce platform, aiming to improve the customer experience and operational efficiency. Keep customers informed about order and shipment status, automatically confirm purchases, and avoid generic communication through segmentation, increasing efficiency and customer satisfaction.
Uses configured automations for automatic approval of orders and continuous shipment updates, as well as segmenting audiences by tags for specific campaigns, avoiding spam and generic messages.
01
Mantém clientes informados sobre pedidos e envios
02
Avoids generic communication and spam
03
Organizes campaigns by segments
04
Reduces manual work for the team
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication with supplement customers, avoiding generic messages and keeping them informed about their orders and shipments in an active e-commerce store. Implements automations for order confirmation and shipment updates via WPP Marketing, with audience segmentation based on tags for targeted campaigns, organizing communication and reducing manual interventions.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Order Paid: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação confirma pedidos aprovados automaticamente
The company quickly understands where WhatsApp fits into the journey.
02
Automation updates customers on shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentação usa etiquetas para separar públicos e campanhas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted campaigns for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic messages and improves engagement
Automation reduces manual intervention needs
Transparent communication increases customer satisfaction
E-commerce platform integration simplifies processes
Expand the use of automations to include welcome messages and segmented re-purchase campaigns, as well as integrating reviews and support to enhance customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.