notifies customers about cancellations and opens support channels
Active automationAutomated and segmented engagement for footwear customers
Ninashoes uses automations and segmentation to improve communication, support, and repeat purchases in the footwear segment.
Summary: Reduce manual work in service, increase agility in order communication, improve customer experience, and create a cadence for repurchase.
A feature connected to the client's real routine.
Ninashoes is an Argentine online store that sells footwear and clothing accessories, offering promotions and online payment. The target audience are consumers interested in fashion footwear and accessories. Improve communication with customers, reduce manual work, inform about order statuses, and stimulate repurchase with segmented messages.
Use automations for cancellation messages, first purchase incentive, shipment update, pending payment reminder, and order confirmation. Segment by labels to send specific campaigns to audiences such as new customers, at-risk customers, and recent buyers, avoiding generic communication or spam.
01
Reduction of manual work
02
comunicação personalizada
03
Updated order information
04
Stimulate repurchase
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication to different audiences without spamming, while keeping customers informed about order status and encouraging repeat purchases. Set up active automations for key moments in the customer journey combined with precise segmentation for campaigns, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Order cancellation automation
The company quickly understands where WhatsApp fits into the journey.
02
incentivo à primeira compra
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualização de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
lembrete de pagamento pendente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic order confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
segmentação por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
Automation speeds up communication and support
Keeping customers informed increases satisfaction
Timely messages stimulate repurchase
Evaluate activation of new automations, expand segmentation for specific audiences, and continuously monitor message effectiveness for future adjustments.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.