notifies customers about cancellations and opens support channels
Active automationSegmented communication and automations that strengthen the Pet Trevo customer experience
Pet Trevo uses automation and segmentation to improve communication, support, and re-purchase of pet products.
Summary: The use of automations and segmentation helps recover sales opportunities, keep customers informed about their orders, create a reorder and review cycle, and reduce manual work for customer service and marketing teams.
A feature connected to the client's real routine.
Pet Trevo is an online store offering toys, treats, natural chews, and accessories for dogs and cats, focusing on quality, health, and fun for pet wellness. Serving customers across Brazil, aiming to strengthen relationships with pet owners and enthusiasts. Improve communication, reduce cart abandonment, ensure order follow-up, solicit reviews, and provide efficient support, all avoiding generic messages and spam.
Uses automations configured for abandoned cart recovery, order confirmation, shipment updates, pending payment alerts, order cancellations, and review requests. Additionally, conducts mass campaigns segmented by tags identifying audiences such as new customers, at-risk clients, inactive users, recent buyers, and top clients.
01
recuperação de carrinho abandonado
02
Automatic order confirmation
03
atualização de envio e rastreamento
04
lembrete de pagamento pendente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles in a pet e-commerce operation, without overloading the team with manual tasks and avoiding intrusive or generic messages. Implementation of automations for all stages of the purchase and post-sale cycle, combined with segmented mass campaigns using tags to send specific content to different audiences, ensuring relevance and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 10recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic messages at key stages of the customer journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation uses tags to separate audiences and target specific campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Mass campaigns avoid spam by focusing on segmented groups such as new customers and inactive customers
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platform allows real-time updates on order status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Effective segmentation increases communication relevance
Automation reduces manual effort and enhances customer experience
Personalized messages help recover sales and encourage reviews
Keeping the customer informed throughout the process builds trust and loyalty
Further improve segmentation based on new purchase behaviors, explore additional integrations to enrich customer data, and expand the use of automations for new communication flows.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.