welcomes new customers with an automatic message
Active automation · with mediaSegmented communication and automations that strengthen the customer experience
South Signs uses automations and segmentation to improve communication and support for automotive signs and billboards.
Summary: Improves campaign organization by segment, operational recovery of sales opportunities, keeping customers informed about their orders and shipments, and reducing manual work in communication.
A feature connected to the customer's real workflow.
שלטי דרום is an Israeli company specializing in the manufacture of custom license plates and high-quality, durable automotive signs, serving both the private and business sectors with domestic production and official certifications. Improve the customer experience through automated, segmented communication, increase operational efficiency, and recover sales opportunities.
Implementation of automations to welcome new customers, recover abandoned carts, encourage the first purchase, confirm orders and update customers about shipping, combined with audience segmentation to avoid generic communications or spam.
01
Recovery of sales opportunities
02
Comunicação personalizada por segmento
03
Redução do trabalho manual
04
Customer notified about orders and shipments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with different customer profiles in a competitive market, avoiding generic messages that may be perceived as spam, and recover lost sales from cart abandonment. Adopt automations configured for different stages of the customer journey, combined with tagging-based segmentation that identifies profiles and behaviors, enabling targeted campaigns and timely, relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaengages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automation · with mediaSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: heavy use
Recent use: Order Paid: heavy use
Recent use: Cart Abandoned: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Recuperação automática de carrinhos abandonados
This step keeps service, sales, campaign or support connected to the conversation history.
03
First-purchase incentive with targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Continuous updates on delivery status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automation improves operational efficiency and customer experience
Timely messages boost engagement and sales recovery
Integration with e-commerce platform is essential for effective automations
Expand the use of segmentation to reach new audiences and test new automations focused on repurchase and reviews, as well as improve integrations for greater efficiency in customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.