keeps the customer informed about shipping and tracking
Active automationKeeping customers informed with intelligent delivery automation
Cogite uses automation to update customers about shipping, ensuring a fast and efficient experience.
Summary: Reduced manual work for the team, increased transparency for customers, and an improved shopping experience through efficient, timely communication.
A feature connected to the customer's real workflow.
Pioneering online shop in exclusive literary fashion offering high-quality literary-themed t-shirts, with easy payment and fast delivery for lovers of literature and themed fashion. Keep customers informed about shipping status and order tracking, ensuring transparency and satisfaction.
Active automation that sends automatic messages to customers with updates about order shipments, integrating with the e-commerce platform for accurate, real-time information.
01
mantém clientes informados
02
reduces manual work
03
improves the shopping experience
04
automated, integrated communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure Cogite's customers receive clear, fast information about order shipping, avoiding doubts and excessive manual contact. Implement shipping update automation via WPP Marketing, integrated with the e‑commerce system, to automatically send messages with status and tracking.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
integration with e-commerce platform
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of shipping update messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
personalized, timely communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
importance of automated post-sale communication
benefits of system integration for agility
enhancing customer experience with clear information
Evaluate activating other automations such as cart recovery and order confirmation to expand automated, segmented communication with customers.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.