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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

402 cases found
OverdripBr Fashion & accessories · Solicitacao de avaliacao

OverdripBr uses WPP Marketing automations and segmentation to engage customers and recover sales.

Fashion & accessories Automação Segmentation
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Refrigeração E Ar Condici Tools & building · Welcome for new customers

Refrigeração E Ar Condici uses automations and segmentation to improve customer communication and support.

Tools & building Message automation Segmentation
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Indumentaria Wassa Fashion & accessories · Mass messages

Indumentaria Wassa uses segmentation and mass campaigns to engage women's fashion customers with relevant messages.

Fashion & accessories Mass campaigns Segmentation
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Ana Arruda Joias Jewelry and semi-jewelry · Welcome for new customers

Ana Arruda Joias uses automations and segmentation to engage customers and recover carts, avoiding generic messaging.

Jewelry and semi-jewelry Marketing automation Segmentation
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Orla Jewelry and semi-jewelry · Solicitacao de avaliacao

Orla uses cart recovery and review automations, with targeted campaigns for jewelry customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho
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Benvê Store Fashion & accessories · Welcome for new customers

Benvê Store uses automations and segmentation for personalized communication and cart recovery.

Fashion & accessories Marketing automation Segmentation
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Camomila Fashion & accessories · Welcome for new customers

Camomila uses automations and segmentation to improve communication and engagement in women's fashion e‑commerce.

Fashion & accessories Automação Segmentation
See case
Runha Home & Decor · First-purchase incentive

Runha uses automation and segmentation to engage spiritual decor customers and optimize online sales.

Home & Decor Automação Segmentation
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Tubass Company Fashion & accessories · Solicitacao de avaliacao

Tubass Company uses automation and segmentation to improve relationships with oversize fashion customers.

Fashion & accessories Automação Segmentation
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
See case
Susuto Equipamentos Para Pesca Esportiva Sports & Fitness · Recuperacao de carrinho abandonado

Susuto uses automations and segmentation to keep customers informed and drive repurchases in sport fishing.

Sports & Fitness Automação Segmentation
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Rd Shoes Footwear · Welcome for new customers

Rd Shoes uses automations and segmentation to improve relationships and encourage repeat purchases.

Footwear Automação Segmentation
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Auralezzi Beauty & cosmetics · Welcome for new customers

Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.

Beauty & cosmetics Automação Segmentation
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Diaan Mayorista Beauty & cosmetics · Welcome for new customers

Diaan Mayorista uses automations and segmentation to improve communication and online sales of cosmetics.

Beauty & cosmetics Marketing automation Audience targeting
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Moda Feminina | Bella Che Fashion & accessories · Welcome for new customers

Women's Fashion | Bella Che uses automation to welcome new customers with personalized messages.

Fashion & accessories Automação Segmentation
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Ma Chérie Moda Fitness Sports & Fitness · Recuperacao de carrinho abandonado

Ma Chérie uses automation to recover customers with abandoned carts, avoiding spam through precise segmentation.

Sports & Fitness Marketing automation Recuperação de carrinho
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Infinity Sunglasses Eyewear & Accessories · Order cancellation

Infinity Sunglasses uses automations for efficient communication and segmentation for personalized campaigns.

Eyewear & Accessories Automação Segmentation
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Skopos Fashion & accessories · Recuperacao de carrinho abandonado

Skopos uses WPP Marketing automations to recover sales and remind about payments, improving the customer experience.

Fashion & accessories automation cart recovery
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Me Closet Fashion & accessories · Welcome for new customers

Me Closet uses automations and segmentation to engage customers and optimize accessory sales.

Fashion & accessories Automação Segmentation
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Cherry Boop Fashion & accessories · Welcome for new customers

Cherry Boop uses automations and segmentation to engage women and girls with modest fashion.

Fashion & accessories Automação Segmentation
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Bimper Quadros Home & Decor · Atualizacao de envio

Bimper Quadros uses automations and segmentation to improve communication and the shopping experience.

Home & Decor Message automation Segmentation
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Rose Almeida Cosméticos Naturais Beauty & cosmetics · Welcome for new customers

Rose Almeida uses automations and segmentation to engage customers with personalized messages and encourage repeat purchases.

Beauty & cosmetics Automação Segmentation
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Ero Comércio & Co. Beauty & cosmetics · First-purchase incentive

Online store for erotic products uses automations to encourage first purchase and confirm orders, keeping customers informed.

Beauty & cosmetics Marketing automation Segmentation
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Papillon Semijoias Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Papillon Semijoias uses automations and segmentation to improve communication and engagement with customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.