Automation and segmentation for efficient communication with recreational fishermen

Susuto uses automation and segmentation to keep customers informed and stimulate repurchase in sport fishing.

Sport and fitness Automação Segmentation Recuperação de carrinho Repurchase WPP Marketing

Summary: Reduce manual work in communication, increase contact efficiency with customers, recover sales opportunities, and create an organized and segmented repurchase cadence.

A feature connected to the client's real routine.

Specialty store in equipment for recreational fishing, camping, and apparel offering a wide variety of products for anglers and outdoor enthusiasts, aiming to improve communication with its audience and increase engagement. Keep customers informed about their orders, encourage purchase completion, and promote re-purchasing through personalized and automated messages.

Use of automations configured for cart recovery, first purchase incentive, re-purchase with coupon, shipping update, pending payment reminder, and order confirmation, as well as segmentation by tags to send specific messages to audiences such as new customers, at-risk, inactive, and recent buyers.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 creates a re-purchase cadence

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Improve customer engagement and reduce cart abandonment by keeping them informed and encouraging new purchases without overloading with generic messages. Implementation of segmented message automations via WPP Marketing, integrated with the e-commerce platform, which accompany the customer through different moments of the purchasing journey with specific and relevant communications.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment Confirmacao de pedido Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 30

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Automation for abandoned cart recovery The company quickly understands where WhatsApp fits into the journey.

First purchase incentive message The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sending re-purchase coupon The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

atualização automática de envio e rastreamento The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

lembrete de pagamento pendente The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic order confirmation The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmentation by tags for targeted dispatch The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentation prevents generic communication and spam

Automation reduces need for manual contact

Personalized messages increase engagement

integração com e-commerce é fundamental para automações precisas

Expand segmentation use for new audiences, test new automations and personalized campaigns to increase engagement and customer loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

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