recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation for efficient communication with sport fishermen
Susuto uses automations and segmentation to keep customers informed and drive repurchases in sport fishing.
Summary: Reduction of manual work in communication, increased efficiency in customer outreach, recovery of sales opportunities, and creation of an organized, segmented repurchase cadence.
A feature connected to the customer's real workflow.
Store specialized in equipment for sport fishing, camping and apparel, offering a wide variety of products for sport fishers and outdoor enthusiasts, aiming to improve communication with its audience and increase engagement. Keep customers informed about their orders, encourage checkout completion and drive repeat purchases through personalized and automated messages.
Use of automations configured for abandoned cart recovery, first-purchase incentives, repurchase with coupon, shipping updates, pending payment reminders and order confirmation, plus tag-based segmentation to send targeted messages to audiences such as new customers, at-risk, inactive and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve customer engagement and reduce cart abandonment by keeping customers informed and encouraging repeat purchases without overwhelming them with generic messages. Implement segmented message automations via WPP Marketing, integrated with the e-commerce platform, that follow the customer at different moments of the purchase journey with specific, relevant communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart recovery automation
The company quickly understands where WhatsApp fits into the journey.
02
first-purchase incentive message
This step keeps service, sales, campaign or support connected to the conversation history.
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sending coupon for repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
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atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
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lembrete de pagamento pendente
This step keeps service, sales, campaign or support connected to the conversation history.
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automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
07
tag-based segmentation for targeted sending
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation reduces the need for manual contact
personalized messages increase engagement
integração com e-commerce é fundamental para automações precisas
Expand usage of segmentations to new audiences, test new automations and personalized campaigns to increase customer engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.