automatically welcome new customers with message
Active automationSegmented communication that keeps customers informed and stimulates repurchase
Rd Shoes uses automation and segmentation to improve relationships and encourage new purchases.
Summary: Reduction of manual work with automated communication, increased customer engagement, recovery of sales opportunities, and creation of a repurchase cadence.
A feature connected to the client's real routine.
Online store specializing in footwear, well-known brand sneakers, bags, and fashion accessories, focused on consumers interested in fashion and footwear from renowned brands. Improve customer relationship, reduce cart abandonment, keep customers informed about orders and shipments, and stimulate repurchase.
Automated messaging to welcome new customers, recover abandoned carts, confirm orders, update shipping status, and encourage repurchase with coupons, all with segmentation for specific audiences.
01
recovers sales opportunities
02
reduces manual work
03
Keeps customers informed about orders and shipments
04
encourages repurchase with coupons
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and segmented communication for different customer profiles, reduce cart abandonment, and stimulate repurchase without overloading the customer with generic messages. Implementation of automations configured via WPP Marketing integrated with the ecommerce platform, with segmentation by tags to send specific messages to different audiences and personalized campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60activates customers post-purchase with return incentives
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic recovery of abandoned carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
shipping status update and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
sending coupons to stimulate repurchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
audience segmentation via tags for personalized campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmenting the audience avoids generic communication and increases relevance
automation reduces manual work and improves efficiency
manter clientes informados gera maior satisfação
post-purchase incentives help create a repurchase cadence
Improve segmentation and explore new automations for support and evaluation, besides expanding segmented campaigns to other strategic audiences.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.