Keep the customer informed about shipping and tracking
Active automationSegmented communication that keeps customers informed and organizes sales
Bimper Quadros uses automation and segmentation to improve communication and shopping experience.
Summary: Reduction of manual work in customer service, more informed customers about their orders and payments, organization of campaigns by segment, and improvement in the shopping experience.
A feature connected to the client's real routine.
Online store specialized in decorative frames for home and office, with a wide variety of themes and collections, serving residential consumers, offices, and interior decorators, offering installment plans and various thematic options. Keeping customers informed about order status, payments, and shipments, as well as organizing communication to avoid generic messages and enhance the shopping experience.
Use of automations for order confirmation, pending payment reminders, and shipping updates, combined with tag-based segmentation for targeted campaigns to different audiences, such as new clients, at-risk customers, and recent buyers.
01
keeps customers informed about order status
02
organizes communication by segments
03
avoids generic messages and spam
04
reduces manual work in customer service
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers receive updated information about their orders without overload of generic or irrelevant messages, maintaining efficient and personalized communication. Automation setup for important notifications and audience segmentation by tags, enabling targeted campaigns and personalized communication according to customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic sending of order confirmations
The company quickly understands where WhatsApp fits into the journey.
02
automatic pending payment reminders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
shipment update notifications
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
transactional automation enhances customer experience
segmentação evita comunicação genérica e aumenta relevância
e-commerce integration facilitates data synchronization
personalized communication contributes to organization and efficiency
Assess activation of additional automations such as welcome messages and abandoned cart recovery to expand engagement and boost future sales.
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