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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Riquio Charqui Food & Beverage · Confirmacao de pedido

Riquio Charqui uses automation to confirm orders and segmentation to avoid generic messages.

Food & Beverage Order confirmation automation Segmentation
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Market Glasses Eyewear & Accessories · Welcome for new customers

Market Glasses uses automations and segmentation to improve customer communication and experience.

Eyewear & Accessories Message automation Segmentation
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ESC Medicams Health & supplements · Welcome for new customers

ESC Medicams uses automations and segmentation to keep customers informed and organize effective campaigns.

Health & supplements Automação Segmentation
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RELAY Performance Sports & Fitness · Confirmacao de pedido

RELAY Performance uses order confirmation automation and segmentation for personalized communication with activewear customers.

Sports & Fitness Order confirmation automation Segmentation
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Zazil Granola Premium Food & Beverage · Welcome for new customers

Zazil Granola Premium uses automations and segmentation to improve communication and the online shopping experience.

Food & Beverage Automação Segmentation
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Lopes Menswear Fashion & accessories · Welcome for new customers

Lopes Menswear uses automations and segmentation to keep customers informed and engaged with premium men's fashion.

Fashion & accessories Automação Segmentation
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Watchme Argentina Fashion & accessories · Welcome for new customers

Watchme Argentina uses welcome automation and segmentation for effective, personalized communication.

Fashion & accessories Message automation Audience targeting
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AUROASTORE Beauty & cosmetics · Welcome for new customers

AUROASTORE uses automations and segmentation to engage beauty and fitness customers with personalized messages.

Beauty & cosmetics Marketing automation Segmentation
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Top Nautika Sports & Fitness · Welcome for new customers

Top Nautika uses WPP Marketing for automations and segmentation, improving customer communication and experience.

Sports & Fitness Automação Segmentation
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Total Brás Fashion & accessories · Welcome for new customers

Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.

Fashion & accessories Automação Segmentation
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Fuled Fashion & accessories · Welcome for new customers

Fuled uses automations and segmentation to improve communication and keep customers informed during the purchase journey.

Fashion & accessories Automação Segmentation
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Materna Prime Babies & Maternity · Order cancellation

Materna Prime uses automations and segmentation to improve communication and support for maternity outing clothing.

Babies & Maternity Order automation Recuperação de carrinho
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FindYourCoaches Sports & Fitness · Welcome for new customers

FindYourCoaches uses automations and segmentation to deliver personalized training and efficient communication in Dubai.

Sports & Fitness Marketing automation Segmentation
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SprinklesFit Food & Beverage · Repurchase with coupon

SprinklesFit uses repurchase automation and segmentation to engage customers of vegan and natural products.

Food & Beverage Automação de recompra Segmentation
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Oakagro Marketplaces and multi-brand stores · Welcome for new customers

Oakagro uses automations and segmentation to optimize communication and keep customers informed.

Marketplaces and multi-brand stores Marketing automation Segmentation
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Eletrica Dals Tools & building · Welcome for new customers

Eletrica Dals uses automations and segmentation to improve communication, efficiency, and trust.

Tools & building Automação Segmentation
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Orion Relojes - Relojes Y Accesorios Fashion & accessories · Atualizacao de envio

Orion Relojes uses automation for shipping updates and segmentation for personalized campaigns, preventing spam and improving communication.

Fashion & accessories Automação Segmentation
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Madú Joalheria Jewelry and semi-jewelry · Welcome for new customers

Madú Jewelry uses WPP Marketing automations and segmentation to personalize outreach to jewelry and wedding band customers.

joias e semijoias automation segmentação
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Slingbag.ar Bags & handbags · Mass messages

Slingbag.ar uses targeted segmentation and mass campaigns to engage specific audiences, avoiding generic messaging.

Bags & handbags Mass campaigns Segmentation
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Marikosama Omakase Food & Beverage · Welcome for new customers

Marikosama uses automations and segmentation to enhance communication and build loyalty among Japanese cuisine customers.

Food & Beverage Automação Segmentation
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Gratidao Produtos Naturais Health & supplements · Welcome for new customers

Gratidao Produtos Naturais uses automations and segmentation to improve the customer experience and strengthen sales.

Health & supplements Automação Segmentation
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Ctba.Shop Marketplaces and multi-brand stores · Welcome for new customers

Ctba.Shop uses automations and segmentation to improve customer communication and experience.

Marketplaces and multi-brand stores Automação de Marketing Segmentation
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Yes-dar Servicios Y Soluc Electronics & Computers · Welcome for new customers

Yes-dar Servicios Y Soluc uses automations and segmentation for efficient, personalized communication in the electronics and IT sector.

Electronics & Computers Automação Segmentation
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Afago Home & Decor · Welcome for new customers

Afago uses WPP Marketing automations and segmentation to personalize communication and optimize sales in home and decor.

Home & Decor Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.