welcomes new customers with an automatic message
Active automationSegmented communication that keeps customers informed and engaged
Market Glasses uses automations and segmentation to improve customer communication and experience.
Summary: Reduced manual work in communication, increased customer engagement with relevant messages, keeping the customer informed throughout the journey, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Market Glasses is an official store dedicated to retail sales of original sunglasses, focused on authenticity and variety for consumers interested in sunglasses from renowned brands. Improve the customer experience with automated, segmented communication, keeping them informed and engaged throughout the entire purchase journey.
Use automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to send targeted campaigns to different audiences, avoiding generic communication and spam.
01
Automatically greets new customers
02
Confirm approved orders
03
Mantém clientes informados sobre envio e rastreamento
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, while keeping customers consistently informed about their orders and encouraging repeat purchases. Implement automations to welcome new customers, confirm orders and update shipping status, together with segmentation that separates audiences by behavior and profile, ensuring relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic update on shipping status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending segmented messages while avoiding spam and generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation reduces manual effort and increases efficiency
Segmentation improves message relevance and engagement
Personalized communication helps keep customers informed and satisfied
Uso de etiquetas facilita organização e direcionamento das campanhas
Expand targeting to include repurchase and review campaigns, and explore new automations for support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.