WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Automation and segmentation that elevate communication with residential and commercial customers

Eletrica Dals uses automations and segmentation to improve communication, efficiency, and trust.

Tools and construction Automação Segmentation Campanhas Segmentadas Wix integration Electrical Services

Summary: Reduced manual work, better-informed and more engaged customers, campaign organization by segments, and strengthened brand trust.

A feature connected to the client's real routine.

Eletrica Dals offers professional residential and commercial electrician services, focusing on quality, safety and efficiency. The target audience includes homeowners and business owners seeking reliable electrical solutions. The website highlights professional qualifications, responsibility and transparent communication as distinguishing features. Improve communication with customers, automate important messages and avoid generic communication, increasing operational efficiency and customer satisfaction.

Use automations configured to welcome new customers, confirm orders, and provide shipping and tracking updates. Campaigns are segmented by tags for different audiences, preventing spam and generic messages.

01 message automation for welcomes, confirmation and updates
02 audience segmentation to avoid generic communication
03 Reduction of manual work
04 improved communication and transparency

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient, transparent communication with diverse customers by avoiding generic messages and reducing manual work in contact management. Implement automations for welcome messages, order confirmations, and shipping updates, and use tag-based segmentation for targeted campaigns to ensure relevance and organization.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Atualizacao de envio Confirmacao de pedido Customer Segmentation
Welcome for new clients

automatically welcome new customers with message

Active automation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
automation sends automatic messages to new customers and confirmations The company quickly understands where WhatsApp fits into the journey.
02
Segmentation uses tags to separate audiences and campaigns The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are targeted to specific audiences, avoiding spam The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with Wix makes contact management and communication easier The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

automation improves operational efficiency and customer experience

segmentação é fundamental para evitar comunicação genérica

integration with platform streamlines workflow

transparent communication strengthens customer trust

Expand the use of segmentation to new customer profiles, create reactivation and loyalty campaigns, and explore new automations for support and feedback.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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