welcomes new customers with an automatic message
Active automationSegmented communication that values every Madú Joalheria customer
Madú Jewelry uses WPP Marketing automations and segmentation to personalize outreach to jewelry and wedding band customers.
Summary: Reduction of manual work in communication, increased customer satisfaction through clear and personalized information, efficient organization of campaigns by segment, and creation of a cadence for repurchase.
A feature connected to the customer's real workflow.
Madú Joalheria is an e-commerce store focused on jewelry and engagement, promise and wedding rings, offering certified 950/925 silver and 18k gold products. The target audience includes people looking for relationship jewelry, fiancés, couples, and consumers of silver and gold jewelry. Keep customers informed and engaged throughout the purchase journey, avoid generic communication, strengthen relationships with segmented audiences, and encourage repeat purchases.
Use of automations configured to send automatic welcome messages to new customers, order confirmation for approved orders, and shipping updates with tracking. Campaigns are sent with precise segmentation using tags to separate audiences, avoiding spam and generic messages.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for jewelry customers, avoiding generic messages that could cause disinterest or a feeling of spam, while keeping the customer informed throughout the entire purchase process. Implement welcome, order confirmation, and shipping update automations via WPP Marketing, combined with segmented campaigns that use tags to identify and target specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentação de públicos via etiquetas
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending specific campaigns to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases the relevance of communication
automação reduz esforço manual e melhora experiência do cliente
clear information during the purchase process increases confidence
avoiding generic messages prevents disengagement and spam
Expand the use of segmentations to new customer profiles, implement abandoned cart messages, and encourage reviews to further strengthen relationships and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.