welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
AUROASTORE uses automations and segmentation to engage beauty and fitness customers with personalized messages.
Summary: The solution helps recover sales opportunities, keeps customers informed throughout the entire purchase process, organizes campaigns by relevant segments, and reduces the marketing team’s manual effort, fostering a closer and more efficient relationship with the audience.
A feature connected to the customer's real workflow.
AUROASTORE is an online store offering beauty, personal care, and fitness products such as electric trimmers, drying brushes, facial kits, and exercise accessories. The target audience includes women interested in personal care and people seeking fitness and wellness products. The store provides conveniences like free shipping above a certain amount and installment payments by card. Improve the customer experience through fast, personalized communication, increase engagement, and organize segmented campaigns for different customer profiles.
Automations are used for welcome messages, order confirmations and shipping updates, keeping the customer informed at every step. Segmentation is done with tags to separate audiences, avoiding generic communication or spam. Campaigns are targeted to groups such as new customers, at-risk customers, inactive customers, recent purchasers and top customers.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Continuous updates on shipping and tracking
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers is relevant and personalized, avoiding generic messages that could be perceived as spam, and automate processes to reduce manual work and keep customers informed about their orders. Implement automations for order reception, confirmation and updates, combined with precise audience segmentation using tags. This enables sending specific messages to each group, such as new customers and recent buyers, strengthening relationships and creating a repurchase cadence.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de mensagens para boas-vindas, confirmação e envio
The company quickly understands where WhatsApp fits into the journey.
02
Customer segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to audiences such as new customers and recent purchasers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual effort and keeps customers informed
Personalized messages strengthen relationships and encourage repeat purchases
E-commerce integration is essential for an efficient information flow
Expand the use of segmentation for targeted promotional campaigns, explore new automations for evaluation and post-sale support, and continuously analyze audience behavior to enhance message personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.