automatically confirms approved orders
Configured time: 0Automation and segmentation for efficient engagement in RELAY Performance
RELAY Performance uses order confirmation automation and segmentation for personalized communication with activewear customers.
Summary: Operational improvements with reduced manual work, customers better informed about their orders, and campaigns organized by segments to drive greater relevance and engagement.
A feature connected to the customer's real workflow.
RELAY Performance offers athletic and casual apparel for men and women, focusing on performance and style. The e-commerce store is built on the Nuvemshop platform and serves an audience interested in sports and fitness. Ensure customers receive automated confirmations of their orders and avoid generic communication through efficient segmentation, improving customer relationships and experience.
Use automation to automatically send confirmations for approved orders, combined with audience segmentation by tags to target specific campaigns, avoiding spam and irrelevant messages.
01
Confirmação automática de pedidos
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Improved customer engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages that may be considered spam, and ensure orders are confirmed quickly without manual intervention. Implement order confirmation automation integrated with the Nuvemshop system, combined with tag-based segmentation to organize campaigns and targeted communications for distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic confirmation after order approval
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Evita mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mantém clientes informados e engajados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces manual tasks and increases efficiency
Segmentation is key to relevant communication
Integration with e-commerce platform streamlines processes
Comunicação personalizada melhora experiência do cliente
Expand the use of automations for abandoned cart messages, repurchase and review prompts, and also explore segmented mass campaigns for different customer profiles.
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