welcomes new customers with an automatic message
Active automationSegmented communication and automations for a better customer experience
Top Nautika uses WPP Marketing for automations and segmentation, improving customer communication and experience.
Summary: Better campaign organization, reduced manual work, more relevant and personalized communication, keeping customers informed and encouraging repeat purchases.
A feature connected to the customer's real workflow.
Top Nautika is an online store specializing in nautical products, offering items for mechanics, maintenance, mooring, electrical systems, lighting, navigation electronics, safety, cleaning, and equipment for nautical sports and leisure. Its target audience includes boat owners, water sports enthusiasts, maintenance professionals, and lovers of aquatic activities. Improve communication with customers through automations that welcome new customers, confirm orders, and provide shipping updates, as well as by segmenting the audience to avoid generic messages and spam.
Use automations configured to send automatic welcome messages, order confirmations and shipping updates. Tag-based segmentation lets you send personalized campaigns to specific audiences, such as new customers, at-risk customers, inactive customers, recent buyers and top customers.
01
Automatic onboarding of new customers
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages and ensuring customers are always informed about their orders and shipments. Implement WPP Marketing automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation for targeted campaigns to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages for welcome, confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation separates audiences for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid generic communication by sending specific messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
Keeps customers informed throughout the entire purchase and post-sale process
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase the relevance of communication
Automação reduz trabalho manual e melhora experiência do cliente
Keeping customers informed helps drive loyalty and repeat purchases
Integração com plataforma de e-commerce facilita o fluxo de informações
Expand the use of segmentation for new campaigns, explore additional evaluation and support features via WPP Marketing to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.