welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient customer engagement
Zazil Granola Premium uses automations and segmentation to improve communication and the online shopping experience.
Summary: Reduced manual work in communication, increased customer satisfaction through timely and personalized messages, and efficient organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Online store selling premium granola and related food products, with integrated digital purchasing and payment via an e-commerce platform. The target audience is health-conscious consumers who shop online. Improve the customer experience with automated messages that confirm orders, provide shipping updates, and welcome new customers, while avoiding generic communication through segmentation.
Use of automations configured to automatically send welcome messages, order confirmations and shipping updates, combined with label-based segmentation to target specific campaigns to distinct audiences.
01
automated onboarding of new customers
02
automatic order confirmation
03
real-time shipping update
04
comunicação segmentada para evitar spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with customers at different stages of the purchase journey, avoiding generic messages and keeping the customer informed about their order and shipping. Implement automations for welcome messages, order confirmation and shipping updates, plus tagging-based segmentation to send targeted campaigns according to the customer's profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipment status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
integrated automation reduces errors and increases agility
segmentação evita comunicação genérica e aumenta relevância
Keeping customers informed builds greater trust and satisfaction
Expand the use of segmentation to include repurchase and review campaigns, and also explore new automations for support and abandoned cart messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.