welcomes new customers with an automatic message
Active automationAutomation and segmentation to improve the customer experience in electronics
Yes-dar Servicios Y Soluc uses automations and segmentation for efficient, personalized communication in the electronics and IT sector.
Summary: Reduction of manual work in communication, improved organization of campaigns by segments, keeping customers informed about their orders and shipments, and creation of a contact cadence that avoids spam and increases closeness with the audience.
A feature connected to the customer's real workflow.
Yes-dar Servicios Y Soluc operates in the sale of electronics, TV accessories, computers and peripherals, serving consumers, technicians and repairers in Colombia, with a Wix-based website that offers a broad catalog of electronic products and parts. Improve communication with customers through automated, segmented messages, avoiding spam and generic messages, and keep customers informed about their orders and shipments.
Use of automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates about shipping and tracking. Audience segmentation by tags for targeted campaigns according to customer profile and behavior.
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Message automation to reduce manual work
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Segmentation to avoid generic communication and spam
03
Customer notified about orders and shipments
04
Organization of campaigns by specific segments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse audience of consumers and technicians, avoiding generic messages and keeping customers informed about their orders in a competitive electronics and IT segment. Configure automations for essential messages (welcome, order confirmation, shipping update) and use tag-based segmentation to send targeted campaigns, ensuring relevance and a better customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome, confirmation and shipping update messages
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages are targeted to audiences such as new customers and recent purchasers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma Wix para sincronização de dados e pedidos
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves message relevance and prevents spam
Automation makes communication easier and keeps the customer informed
Integration with e-commerce platform is essential for up-to-date data
Personalized communication strengthens customer relationships
Expand the use of targeting for repurchase and review campaigns, and integrate new support features and personalized messages for at-risk or inactive customers.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.