welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance the shopping experience
Fuled uses automations and segmentation to improve communication and keep customers informed during the purchase journey.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, reduces manual work for the team, and organizes campaigns by relevant segments.
A feature connected to the customer's real workflow.
Fuled is an Argentine online store that sells clothing and fashion with online payment options and shipping throughout the country. The company aims to provide a fast, informative shopping experience, keeping customers updated on their orders and deliveries. Improve customer relationships through automated messages that welcome, confirm orders, and update on shipments, while avoiding generic communication by segmenting audiences.
The platform uses configured automations to send automatic welcome messages to new customers, order confirmation for approved orders, and shipping updates with tracking. Segmentation is done via tags that classify audiences, enabling targeted campaigns and preventing spam.
01
recepciona novos clientes automaticamente
02
confirm approved orders without manual intervention
03
mantem clientes informados sobre envio e rastreamento
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged throughout the buying journey without sending generic messages or spam, while reducing manual work in relationship management. Implement automations for key messages (welcome, order confirmation, shipping update) and use tag-based segmentation to send targeted campaigns to specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas direcionadas evitam mensagens irrelevantes
This step keeps service, sales, campaign or support connected to the conversation history.
05
automated communication reduces manual work
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação é essencial para evitar spam e aumentar relevância
Automation improves operational efficiency and customer experience
Ecommerce integration ensures accurate data for communications
Key messages in the purchase journey keep customers engaged
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features and personalized messages to further increase engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.