keeps the customer informed about shipping and tracking
Active automationAutomation and segmentation to keep customers informed and engaged
Orion Relojes uses automation for shipping updates and segmentation for personalized campaigns, preventing spam and improving communication.
Summary: Reduction of manual work in customer communications, increased satisfaction by keeping customers informed, organization of campaigns by specific segments, and creation of an efficient cadence for repeat purchases.
A feature connected to the customer's real workflow.
Online store specializing in watches and accessories such as bracelets, chains, earrings and cases, serving consumers interested in fashion and accessories. The site offers order tracking and free shipping above a certain amount. Keep customers informed about order status and send segmented campaigns to different audiences, avoiding generic communication and spam.
Use automation to send automatic updates on order shipping and tracking, and tag-based segmentation to separate audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and best customers, enabling targeted campaigns.
01
keeps customers informed about shipping and tracking
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduz trabalho manual na comunicação
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive clear, up-to-date information about their orders while avoiding sending generic messages that may be perceived as spam. Implement shipping update automation to inform customers about order status and tracking, combined with advanced segmentation for mass campaigns to enable personalized, relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
segmentation separates audiences by tags
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are sent to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform updates order statuses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves communication relevance
automation reduces manual effort and errors
customers value clear, up-to-date information
avoiding spam strengthens the customer relationship
Expand the use of automations to include abandoned cart and repurchase messages, as well as explore additional integrations for support and review, broadening the customer relationship.
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