re-engage customers after purchase with return incentives
Configured time: 21 · with mediaSprinklesFit strengthens customer relationships through automation and segmentation
SprinklesFit uses repurchase automation and segmentation to engage customers of vegan and natural products.
Summary: Reduced manual work in campaign management, increased relevance of messages sent, keeping the customer informed and encouraged to make repeat purchases, and efficient organization of campaigns by specific segments.
A feature connected to the client's real routine.
SprinklesFit offers vegan confectionery products that are sugar-free, gluten-free, lactose-free and 100% natural, with a registered patent. Its target audience is vegan consumers, people with dietary restrictions and pastry chefs seeking healthy, natural options. Maintain customer engagement after purchase, encourage repeat purchases and avoid generic communication that could be perceived as spam.
Through coupon-based repurchase automation, customers receive incentives for new purchases after a configured period. Segmentation is done using tags to separate specific audiences, such as new, active, and inactive customers, ensuring personalized and relevant messages.
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Incentivo à recompra com cupom
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Segmented and personalized communication
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Reduction of generic messages and spam
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Automation that reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a segmented, discerning audience with dietary restrictions without overwhelming them with generic messages or spam, while encouraging repeat purchases in a natural and vegan products market. Implement repurchase automation with an active coupon, detailed tagging-based segmentation for targeted messaging, and integration with the e-commerce platform to track purchase behavior and personalize communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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Customer segmentation by specific tags
The company quickly understands where WhatsApp fits into the journey.
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Automatic sending of discount coupon after configured period
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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E-commerce platform integration for order tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Campanhas direcionadas para públicos segmentados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and increases relevance
Repurchase automation is effective for keeping customers active
E-commerce integration makes personalization and monitoring easier
Focusing on the audience's specific needs improves engagement
Expand the use of segmentation to include targeted campaigns for at-risk and inactive customers, explore new automations for abandoned cart and support messages, and enhance integration with other tools for greater personalization.
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