welcomes new customers with an automatic message
Active automationSegmented communication that values the customer experience Marikosama
Marikosama uses automations and segmentation to enhance communication and build loyalty among Japanese cuisine customers.
Summary: Reduction of manual work in communications, improved organization of campaigns by segment, keeping the customer informed throughout the entire purchase and delivery process, and creating a contact cadence that promotes loyalty.
A feature connected to the customer's real workflow.
Marikosama Omakase is a restaurant specializing in Japanese cuisine that offers bar experiences, à la carte kitchen service, sushi delivery, in-person courses, and the sale of selected products, focusing on ingredients, technique, and seasonality. Improve communication with customers, keep consumers informed about their orders and deliveries, and create a personalized, segmented relationship to increase loyalty.
Use automations to send automatic welcome messages, order confirmations, and shipping updates, combined with tag-based segmentation to send targeted campaigns to specific audiences, avoiding generic communication or spam.
01
Recepção automatizada para novos clientes
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles by avoiding generic messages and reducing manual work in managing contacts and campaigns. Implement automations configured to welcome new customers, confirm orders, and update shipping status, combined with tag-based segmentation for targeted campaigns, keeping the customer informed and engaged.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages at key moments in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation allows sending targeted campaigns to distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform ensures real-time order updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid generic communication and spam by focusing on targeted audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic messages and increase relevance
Automation reduces manual effort and improves the customer experience
Transparent communication during the purchasing process builds greater trust
Integrating systems makes it easier to manage and track interactions
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to further enhance the customer experience.
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